Marketing Campaign Specialist

Location: Birmingham
Contract Type: Permanent
Hours: Full Time, 37.5 per week
Salary: Competitive

At HealthTrust Europe we are seeking a highly motivated and experienced Marketing Campaign Specialist to join our Marketing team, where you can make a difference within your role, take pride in your work and be part of a team that is taking the company into a new and exciting era.

As a Marketing Campaign Specialist you will be responsible for delivering campaigns across the entire marketing mix and will have a passion for marketing, as well as an understanding of how data segmentation can influence a business’ growth strategy. You will integrate into a defined portfolio supporting all marketing activities to customers and suppliers with the sourcing teams, creating collateral and digital content to support customer journeys, conducting market research to influence strategy.

Who are we?

Based in Edgbaston, Birmingham, we offer solutions to manage spend effectively and improve performance, working with both public (NHS) and private healthcare providers to optimise the use of products and services to identify cost saving opportunities.

Marketing Campaign Specialist Duties (included, but not limited to):

• Develop and execute innovative marketing campaigns across various channels, including digital, social media, email, and events
• Collaborate with the marketing team and business stakeholders to drive the delivery of campaigns that create an emotional connection and drive behavior change
• Utilise data segmentation to inform campaign strategies and target specific segments of the market
• Monitor and analyse campaign performance, providing recommendations for optimisation and improvement
• Stay up-to-date on market trends and best practices to ensure campaigns are relevant and effective

Knowledge, Skills & Abilities:

• Degree in Marketing, Communications or a related field
• Researching and creation of content marketing in complex subject areas
• 3+ years of experience in marketing campaign management
• Strong understanding of data segmentation and how it can influence business growth strategies
• Proven track record of developing and executing successful marketing campaigns
• Excellent communication and collaboration skills
• Strong analytical and problem-solving abilities

Why work for us?

At HealthTrust Europe we offer core benefits such as:

• Pension
• Life assurance
• Critical illness cover
• 25 days annual leave, plus Bank Holidays
• Hybrid working (2 days from home a week)

Employees can access the following voluntary benefits and more, which are available at set times during the year:

• Cycle Scheme
• Private healthcare
• Gymflex
• Technology at home
• Private GP consultations
• Purchase up to 10 days annual leave

HealthTrust Europe is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. If you are a self-motivated and results-driven marketing professional, we encourage you to apply for this exciting opportunity.

About Us:

Whether you are passionate about making a difference in healthcare, looking for a career in healthcare supply chain or simply want to join a leading organisation with fantastic career opportunities, then read more.

At HealthTrust Europe, we offer you the opportunity to join a thriving organisation; where you can make a difference within your role, take pride in your work and be part of a team that is taking the company into a new and exciting era.

We offer a diverse range of core and flexible benefits that are designed to give you peace of mind and help you make the most of life both in and outside work. Our core benefits include access to a private pension scheme, life assurance from day one of employment, private healthcare for you with an option to add your family and more. Our flexible benefits package includes private GP, private dental insurance, worldwide travel insurance for you and your family, the chance to buy extra holiday days, interest free loan to purchase technology for personal use and more.

You may have experience of the following: Marketing Campaign Specialist, Marketing Campaign Manager, Marketing Communications Specialist, Campaign Engagement Specialist, Marketing Communications Specialist, Marketing Executive, Communications, Digital Marketing Specialist, etc.