Would you like to join us on a journey to amplify and grow brand marketing at Great Ormond Street Hospital Children’s Charity? With a new Head of Brand Marketing & Creative, there are exciting opportunities on the horizon. This is a great time to join one of the most well-known and successful charities in the UK.
This role is key to leading all brand-led marketing activity and campaigns, championing the brand across the organisation and building understanding of the value of our brand among staff. The role builds and protects the charity brand through leading and managing brand-response activity as well as supporting the charity fundraising teams to shape and deliver their campaigns and activity.
We’re looking for somebody to:
- Develop and deliver brand-led campaigns by working with the wider Marketing & Communications team, the hospital and external agencies, as appropriate. Ensure these campaigns build on our brand strengths and opportunities, as well as create a halo effect for fundraising activity. Evaluate and share learnings to optimise future campaigns.
- Lead and project manage business-critical projects, be skilled at dealing with complex stakeholders, manage relationships to ensure maximum engagement on projects and to facilitate collaborative and efficient decision making.
- Work collaboratively with fundraising teams and the wider Marketing & Communications team to develop communications, campaigns and products that build on our brand as well as return maximum fundraising value. Proactively identify opportunities to work with the charity fundraising teams to add brand value to their products and appeals.
- Develop strategic plans based on audience research (and segmentation modelling) and insight for brand marketing and fundraising campaigns.
- Track, analyse and regularly report on the charity’s brand health and performance through our brand tracking tools.
This is a 9-month FTC role. It’s based in our central London office with the option to work from home up to three days a week.
About the team
This role sits under a new Head of Brand Marketing and Creative, in the Brand Marketing team and within the wider Marketing & Communications directorate (this includes Brand Marketing & Creative, Digital Engagement and Communications).
About the Charity
Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, over 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfil their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously ill children starts with you.
Recently awarded with a ‘Best Companies 2-star accreditation' and placed number 17 on the 2019 Sunday Times Best 100 Not-for-Profit Companies list - we offer a range of attractive benefits including; a flexible approach to working, 30 days holiday, life assurance, enhanced employer pension contributions, and a discounted season ticket loan.
Our Commitment to Equality, Diversity and Inclusion
We recognise that people from some backgrounds are under-represented in our workforce and across the wider Charity sector. In April 2021 we launched our ambitious three-year EDI strategy committing to becoming a more inclusive workforce, reflecting the diverse communities that we work with and for and demonstrating this through all our areas of work.
A more diverse workforce will enable us to deliver even more impact and we particularly encourage applications from communities which are under-represented in the charity. This includes people from Black, Asian and Ethnic Minority backgrounds, people with a disability, people who are LGBT+ or who are from less advantaged socioeconomic groups.
Further information on our EDI strategy can be found on our website.
Our approach to hybrid working
This role is based in our Central London office (WC1N, opposite Russell Square underground) with the option to work remotely up to three days a week.
Please refer to the full job description below for more information.
How to Apply
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. You are encouraged to include a cover letter with your application, and should refer to the 'GOSH Charity Information Pack' on the Careers page of our website before you apply.
You must address the criteria in the job description and person specification in your application.
Closing date: 27th February.
Applications will be reviewed on an on-going basis and we reserve the right to close the role prior to the closing date, should a suitable applicant be found. Therefore, you are encouraged to apply right away, to avoid disappointment.