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Senior Digital Marketing Executive

FMCG Connect

Last Updated: 1/16/22

Job Description

The Company

We are delighted to be partnering again with a growing and vibrant restaurant group, in their search for a new member of their team. A dedicated and passionate digital marketing specialist.

The Opportunity

Reporting into the Head of Marketing, the Senior Digital Marketing Executive will:

  • Alongside the Head of, devise the on-going digital marketing strategy taking in their Online channels E-Mail, Web, Social Media
  • Maintain positive working relationships with agencies, suppliers and other functions within the business
  • Create a lead generation & data capture strategy to grow the marketable email database
  • Develop content plans and content for all email communications and measure effectiveness in terms of open, clicks and conversions
  • Utilise segmentation and CRM tools to target and drive engagement of members
  • Create, test and refine targeted email marketing communications that promote loyalty and re- engage customers
  • Develop and implement the social media strategy across all channels
  • Plan and create content in order to drive engagement and sales
  • Manage all social channels and measuring their performance

The Individual

  • Experience in a Digital Marketing Executive role
  • Working knowledge of social media advertising, CRM systems and ideally GoogleAnalytics
  • Passionate about food, beverage and hospitality
  • Strong commercial awareness
  • Skill and experience in creative content writing

Company Details

Leeds, West Yorkshire, United Kingdom