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(Archived) Direct Marketing Manager

Last Updated: 12/01/21

Job Description

Direct Marketing Manager
London or Andover | £50k-£70k

The Company

My client is an ambitious market disruptor in the financial services space. They are currently going through an exciting growth trajectory.

They have developed a product that is highly tailored to their audience and is already hugely successful.

But the potential is huge.

They are looking to expand their marketing team so they can continue to develop highly creative and thought-provoking marketing campaigns through direct mail, DRTV, web, PPC, SEO, social media, brand, and PR.

This is an excellent opportunity to be at the start of this journey and grow your marketing skill set and have hands on ownership of high growth marketing campaigns.

Direct Marketing Manager - The Role

  • To create and manage the direct marketing budget and delivery
  • Work on offline direct marketing campaigns and work alongside other teams to ensure online customer journey is optimised to support the digital channels.
  • Manage data, creative, print and production agencies
  • Define and own data profiling and personas to ensure accurate targeting
  • Report on direct marketing response
  • Work alongside telephony teams to optimise conversions to sale.
  • Support the Head of Marketing and play a key role in the marketing team, collaborating with other channel managers

Direct Marketing Manager – Experience

  • An analytical and commercial direct marketing professional with strong experience in consumer marketing.
  • Experience optimising customer journeys across offline channels – some email experience would also be great to have
  • Demonstrable experience of data segmentation and profiling
  • Experience working with and managing external agencies
  • Experience in Financial Services or other regulated environments an advantage, but this is not essential
  • An enquiring mind, with an actively inquisitive nature and someone who would enjoy being part of a new team of marketeers.

A lovely role in a growing team – so lots of potential! The role can be based in London or Andover with flexible work from home too. The salary is between £50K and £70K depending on experience.

Company Details

London, London, United Kingdom
We are experts in digital, direct and integrated marketing recruitment and provide a first class consultative service to both candidates and clients. If you are looking for a new role in marketing and want to find out about the best roles in London then Direct Recruitment have the experience and contacts to help you.