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Performance Marketing Lead

Direct Recruitment

Direct Recruitment

Last Updated: 5/28/23

Job Description

Performance Marketing Lead

Location: Holborn, London (3 days in office, 2 at home)

Talented, ambitious and results-driven Performance Marketing Lead with B2B experience needed to play a key role for this high growth start-up in the smart mobility space. You’ll help take the business to the next level, driving the performance strategy to achieve growth targets with a focus on key markets.

The Company

This global smart mobility business is a super collaborative and highly ambitious start-up which has grown 600% in the last 18 months. It’s a really exciting place to be as they ramp ahead with their ambitious expansion plans, and you’ll be crucial to delivering this growth. They encourage a culture where people work smart, move fast, and work together, where performance is rewarded, and all team members feel supported.

The role

  • Working with the Head of Marketing on deploying a lead generation programme that drives leads for the sales teams
  • Run end-to-end campaigns independently across all markets
  • Translate marketing objectives and strategies into KPIs and performance goals
  • Manage a budget, allocate spend across all channels, continuously working on enhancing the ROI; drive test and learn
  • Analyse the performance of digital marketing activities across search, social, display, mobile, affiliates, SEO etc
  • Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons learnt and growth opportunities capitalized

About you

  • At least 5 years’ experience in digital and performance marketing roles in a fast-paced environment
  • Have experience in B2B with a focus on inbound leads
  • Strong project management skills
  • Balance outstanding data and analytical skills and strategic ability to design always-on performance campaigns
  • Proven experience in developing innovative approaches to quality traffic generation, conversion, acquisition & optimization
  • Advanced use of key performance marketing tools (Google Ads, Facebook Business Manager...)
  • Can-do attitude, hands on, self-starter, someone who thrives in a fast-paced environment
  • Technical skills in data manipulation using excel

Company Details

London, London, United Kingdom
We are experts in digital, direct and integrated marketing recruitment and provide a first class consultative service to both candidates and clients. If you are looking for a new role in marketing and want to find out about the best roles in London then Direct Recruitment have the experience and contacts to help you.