Digital Campaigns Officer
Marketing and External Affairs
Salary scale: £27,518 - £30,948 per annum
Mode: Permanent – Full-time
Ref Number: REQ008967
The Midlands’ highest ranking modern university in the Guardian University Guide 2021, Coventry was also shortlisted for University of the Year in the Times and Sunday Times Good University Guide 2021. People are taking notice of us, so there's never been a better time to join.
We're not stopping there however - and this is where you come in. We are looking for an experienced and talented Digital Campaigns Officer to join our growing marketing operations team. This is a rare chance to play a key role in creating, planning, and measuring digital marketing campaigns for the Coventry University Group.
You will be an experienced marketer of managing campaigns that include PPC activity, display adverts and social media promotion. Candidates should be able to evidence where their campaigns have driven quality web traffic and increased conversions and/or sales.
The role will report directly to the Campaigns Manager and will also provide expertise and training to the Coventry University Group on pay per click, search engine optimisation, digital analytics (experience of Google Analytics is a must) and market research.
The post holder will also be required to assist in planning user journeys across our digital channels and work on the university website as necessary to improve content.
Your day-to-day activity will be fast-paced, and you will be surrounded by other individuals who are enthusiastic, proactive, and passionate about advertising and marketing.
- Hold a degree or equivalent graduate level work experience
- Experience of using Google Analytics and Google AdWords
- Experience of both UK and International advertising
- Experience of running PPC campaigns and managing spend
- Experience of developing relationships and managing with key stakeholders both internal and externally to the business
This role will be office based within the Marketing and External Affairs team.
We also offer a great range of benefits, such as contributory pension schemes, a generous holiday allowance and access to a range of discounts and offers exclusively available to staff. All this and more makes Coventry University a great place to work.
If you feel you could help us to build upon our previous success, then please complete an application form. We'd love to hear from you!
Please note that we may close this advertisement early once sufficient applications have been received.