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Digital Manager/Ecommerce Manager
London, London, United Kingdom

Job Summary

Occupation Digital
Specialty Ecommerce Manager
Salary £40,000 – £45,000 yearly
Location Birmingham, West Midlands, United Kingdom
Visa Sponsorship No

Job Description

Last Update: 11/16/23

Ecommerce Manager/Digital Marketing Manager, Oldbury, £40-45kThis established and successful company are now looking to appoint an experienced Digital Marketing Manager/eCommerce Manager, who will be responsible for increasing brand awareness, by formulating and executing a strategy, updates and developments to grow sales and profit for their website as well as increase the number of Visitors (Footfall) to Company's Premises/Branches.Based at the Head Office and reporting directly to the Directors, you will be an important member of the team/leadership and will work closely with the Directors and external Marketing Agencies to interpret and implement agreed marketing strategies across all marketing channels.Responsibilities for the successful Digital Marketing Manager / Ecommerce Manager will consist of:

  • Supervising/managing the In-House Digital Team, to improve quality and traffic acquisition.
  • Strategy and direct involvement with Developers and Agencies to implement changes and updates to current CMS.
  • Working in a digital acquisition role and seeing over all channels of acquisition including paid media, organic, affiliate and third party.
  • Manage all online activity in relation to traffic acquisition, sales, conversion and testing and reporting outcome.
  • Research market to discover new trends and technologies to improve digital performance.
  • Analyse various data to deliver data driven strategies in order to deliver top performance and achieve KPIs.
  • Directly responsible for PPC, SEO, and organic Social Media performances.
  • Driving new customer acquisition through the right mix of digital marketing channels.
  • Shaping and delivering the acquisition strategy to drive on/off-line traffic and sales and improve the customer experience.

Skills, Knowledge and Experience:

  • Experience in a similar role.
  • Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
  • Knowledge of various CMS systems including Magento and integrations.
  • Providing insight to optimise product and price point mix across a wide catalogue of products.
  • Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
  • Excellent understanding of UX, web design, customer flow and web analysis.
  • Confidence in traffic analysis, reporting tools and optimisation.
  • Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
  • Highly commercial with an analytical mind-set.
  • A hands-on approach and attitude to get things done.
  • High proficiency in relevant reporting tools including Google Analytics

Please note this role is Office Based Monday to Friday.