Digital Marketing Executive - Paid Search and Paid Social - Brighton - £28,000-£35,000

This is an exciting opportunity for a Digital Marketer to join an award-winning travel and charity company based in the heart of Brighton that have been around for over 30 years. You will be highly creative, enthusiastic and full of ambition.

You will be responsible for developing and executing lead generation strategies that drive qualified leads to the sales team, primarily using Google Ads and Meta (Facebook and Instagram).

You'll work closely with the marketing team to develop and implement lead generation campaigns using paid search and paid social.

The ideal candidate will be an enthusiastic self-starter, with an eye for detail, and a strong understanding of digital marketing best practices and the ability to track, measure and report the results of lead generation campaigns.

Responsibilities:

• Generate qualified leads using Google Ads, Facebook, and
• Conduct and review keywords and audience research to make sure all paid ads are targeted to the most relevant people and search queries.
• Create and manage the development and execution of a digital marketing strategy for paid search and paid social.
• Set budgets and manage the spending and settings of each campaign to make sure they're achieving the expected return on investment.
• Using analytics tools, compile detailed and easy-to-read reports that give insights and suggested solutions based on insights.

Skills:

• 2+ years in Digital Marketing / Paid Search roles
• Excellent knowledge of Google Ads
• Experience in generating and qualifying leads
• Strong understanding of strategy and budgeting
• Previously worked with CRM
• PPC / SEO (desirable)
• SEMrush (desirable)

Benefits:

• Flexible working - X2 days in the office (Tuesday & Thursday), X3 days working from home
• 20 days holiday (rising to 25 for each year of service)
• 1 optional work trip per year to places of interest such as Africa, Asia & America
• Social events
• Pension scheme
• Flexible working hours

This is a great opportunity with amazing scope for progression and personal development. If you think this role is for you then please apply, or contact me via email - or call me on .

Digital Marketing Executive - Paid Search and Paid Social - Brighton - £28,000-£35,000

For more information about Senitor and the opportunities we have to offer follow us on Twitter @SenitorIT Senitor Associates Ltd is acting as an Employment Agency in relation to this vacancy.