Digital Marketing Executive
Specific Responsibilities Include
Manage the social media posting schedule(s) which includes: maintaining high quality (check images/ posts), tagging, posting frequency and times
Provide social media advice to teams, and some training
Communicate with teams to drive up firm-wide engagement with digital activity so our reach and impact is maximised
Pay Per Click
Proactively advise on effective PPC campaigns - both Google Adwords and paid social to achieve varying objectives including lead generation and awareness raising
Produce useful reporting and insight
Ensure continuous best performance/ value for money, and achievement of objectives
Work with others in CMT, e.g. Campaigns Executive/ Marketing Managers, to develop digital customer journeys to ensure they are as effective as possible and achieve our end goals
Using tools to recommend keywords and article titles that will improve SEO
Optimising content - understanding our objectives, working through digital customer journeys, and adding keywords/ making copy or layout adjustments to improve landing page and content performance
Uploading content to our website when required
You will be our 'go-to’ expert on digital reporting across all channels
Using data and Analytics to draw conclusions, make recommendations, and commission campaign materials/ copy or other content/ or development, ensuring content is always current and helps meet our strategic objectives.
Support the delivery of other marketing activities as required, e.g. events.