Digital Marketing Executive

Specific Responsibilities Include

Social media:

Manage the social media posting schedule(s) which includes: maintaining high quality (check images/ posts), tagging, posting frequency and times

Provide social media advice to teams, and some training

Communicate with teams to drive up firm-wide engagement with digital activity so our reach and impact is maximised

Pay Per Click

Proactively advise on effective PPC campaigns - both Google Adwords and paid social to achieve varying objectives including lead generation and awareness raising

Produce useful reporting and insight

Ensure continuous best performance/ value for money, and achievement of objectives

Multi-channel Campaigns

Work with others in CMT, e.g. Campaigns Executive/ Marketing Managers, to develop digital customer journeys to ensure they are as effective as possible and achieve our end goals

Websites

Using tools to recommend keywords and article titles that will improve SEO

Optimising content - understanding our objectives, working through digital customer journeys, and adding keywords/ making copy or layout adjustments to improve landing page and content performance

Uploading content to our website when required

Reporting

You will be our 'go-to’ expert on digital reporting across all channels

Using data and Analytics to draw conclusions, make recommendations, and commission campaign materials/ copy or other content/ or development, ensuring content is always current and helps meet our strategic objectives.

Support the delivery of other marketing activities as required, e.g. events.