Our client is seeking an innovative Digital Content Manager to drive their content and digital initiatives. Reporting to the head of Marketing, you will be responsible for creating audience-focused content across multiple platforms to generate leads, educate customers, and promote their brand. This role offers free parking and is hybrid with two days in the office. This role reports into the senior Marketing Manager

In this critical role, you will:

• Develop SEO strategies and optimise website content to boost organic rankings and traffic.

• Manage email marketing campaigns and lead nurturing lifecycle programs using marketing automation

• Create engaging visual content tailored to different channels

• Analyse performance data to gain insights and continuously refine campaigns.

• Working with the sales team to identify target markets and produce content accordingly

• Partner with Sales to create targeted digital lead generation programs.

• Distill complex product information into creative, customer-focused digital content.

• Monitor digital media trends and tools to employ new techniques that enhance their brand and presence.

Requirements:

• 2-5 years of hands-on experience with digital marketing and content creation for the purpose of lead generation

• Strong strategic vision paired with superior writing and communication abilities.

• Solid working knowledge of email marketing, SEO, social media, and website optimisation

• Analytical mindset with ability to derive insights from data.

• Experience with marketing automation and CRM systems

Katie Bard will be managing your application in accordance with the GDPR and Data Protection Act 2018. Please refer to our privacy notice which will explain how we as an organisation will manage your data on our website. If your application is successful, we will contact you and manage your personal data in accordance with the guidelines of GDPR. If your application has been unsuccessful, we will delete your application within 6 weeks and all record of your data.