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Digital Marketing Specialist

Digital Marketing Specialist

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We are looking for a Digital Marketing Specialist to join our team. The ideal candidate will be a seasoned professional with a strong understanding of digital marketing strategies, including Pay-Per-Click (PPC), Google Ads, Google Analytics, and Search Engine Optimisation (SEO). This role requires a creative and analytical mindset, with the ability to develop and execute effective digital campaigns to drive website traffic, increase conversions, and improve overall online visibility.


PPC and Google Ads Management:

  • Plan, execute, and optimise PPC campaigns, with a focus on Google Ads (formerly AdWords).
  • Conduct keyword research, create ad groups, and set up campaigns to achieve targeted goals.
  • Monitor and adjust bids, budgets, and targeting parameters to maximise campaign performance.
  • Implement tracking codes and conversion tracking to measure campaign effectiveness and ROI.
  • Generate regular reports on campaign performance, including key metrics and actionable insights.
  • Collaborate with internal teams and external partners to align PPC efforts with overall marketing objectives.

Google Analytics and SEO:

  • Utilise Google Analytics to track website traffic, user behaviour, and conversion metrics.
  • Analyse data to identify trends, opportunities, and areas for improvement in website performance.
  • Work closely on SEO to optimise website content, meta tags, and other on-page elements for improved search engine visibility.
  • Monitor website rankings, organic traffic, and backlink profiles to assess SEO performance and identify areas for optimisation.
  • Stay informed about search engine algorithm updates and changes in SEO best practices.

Cross-Functional Collaboration:

  • Collaborate with marketing and management teams to align digital marketing efforts with overall brand messaging and objectives.
  • Provide insights and recommendations to stakeholders based on campaign performance and industry trends.
  • Coordinate with external agencies and vendors as needed to support digital marketing initiatives.
Job Overview
Category not defined
Offered Salary
GBP30,000 - 30,000 Per YEAR
Job Type