Job title: Category Marketing Manager
Salary: £45,000 plus discretionary bonus
Location: Berkshire office based, with flexibility for hybrid working
Working hours: Full time, 37.5 hours p.w.
Reporting to: Marketing Manager, UK
Responsibilities for people: No
Who they are
Our client is a leading brand in fillers for painters and decorators, building and construction professionals and DIY enthusiasts. The business was established in France in 1938 and remains a family-owned business, with a commercial head office, manufacturing plants and warehouse close to Paris.
In France, our client is the benchmark brand for designing and manufacturing the most expert and innovative solutions in both powder and ready-to-use fillers, supporting professionals with guaranteed long-lasting solutions to improve wall finishes. The company leads the French market with high quality products and user-driven innovations.
They were introduced to the UK 20 years ago, with a UK commercial office in the south-east, providing products to large and small building and painting & decorating merchants as well as some distribution in DIY channels.
What they do
They have embarked on an ambitious growth plan to grow the filler market for professional customers and grow their sales in all sectors, channels and geographies. They also plan to grow their DIY business by launching new ranges focused on the DIY end user.
Their marketing activity has expanded quickly to support these ambitious business objectives, to grow their brand awareness and brand loyalty among professionals and DIYers, and to support their growing key accounts and end-users on a day-to-day basis.
They are doing this through several key marketing activities: They implemented a whole new category plan for the professional market in April 2021.
Alongside this, they implemented a complete rebrand: new logo, new graphics and imagery, clear and explicit brand values. In addition, they are planning and developing end-user insight-driven DIY propositions for launch in 2022.
Reporting to the Marketing Manager, the Category Marketing Manager is responsible for executing marketing plans to support business development with their key customers, in the professional and DIY sectors in the UK (and English-speaking territories).
This is a new role that will be involved in every aspect of B2B (channel) customer marketing activity. Acting as the marketing ambassador to key accounts and channel customers and working closely with key customers to develop and implement marketing plans and activities to grow the business with them.
They are on a growth trajectory in its international regions. In the UK, it plans to achieve this through expansion beyond its core decorating channel roots, into the building and construction sector and into DIY. They have plans to double its business by 2024, via new product category launches in building and construction and a whole range relaunch in DIY, enabling it to aim for a three-fold growth in the DIY business.
Success in growing the business with accounts in these sectors requires a sophisticated category marketing function that promotes their brand as a filler category captain and partner:
- Adopting a retail category marketing approach, using data and end user insight, to work with key accounts to design ranges that will maximise their ROI on shelf.
- Developing marketing activity in partnership with key accounts to enhance the effectiveness of the category approach in growing the business for them and for our client.
Who they are looking for
This role will suit someone who is keen to get on board with a small but growing and dynamic business. To succeed, you will need to be a practical, dynamic self-starter with high degree of initiative, positive attitude and a ‘hands-on’ mindset. They are looking for a people-person who is excited by the opportunity to engage with both account customers and end users, with a mindset that combines insight, creativity and forward thinking with a proven ability to work with data and numbers. A high degree of interpersonal and influencing skills at all levels of the business are also essential.
You should have degree in marketing or an associated subject, or a relevant CIM qualification and experience in marketing for a product brand and/or marketing in the DIY, construction, or painting & decorating sectors. Some previous experience in category marketing / management is also required.
What it’s like to work for this organisation
They are a small but rapidly growing team. 2022 is shaping up to be the biggest and most exciting year in their UK’s history. Day to day life is fast paced but varied and exciting. Their approach is to always be flexible and adaptable; looking for the next opportunity and they enjoy turning their hand to the latest new challenge.
They are on the move, both literally and figuratively. In recent times they have been mainly working from home with a small office in south London, but later this year, they plan move to a new office, enabling a flexible mix of working from home and in the office.
If you’re ready for your next fast-paced challenge, they look forward to hearing from you.
Interviews will be held on a rolling basis, and the advert will be closed early if an appointment is made prior to the closing date so please do not delay in applying.
To find out more information, please click the apply button. You will be taken to a simple CHM Recruit form and then redirected to complete your application for this position.
Our client is committed to equal opportunities and values diversity in its workforce.
No agencies please.