SWPA Regional Marketing & Communications Officer
Uxbridge, London, United Kingdom
Job Summary
Occupation
Construction / Property
Specialty
Communications Executive
Salary
£30,754
– £30,754
• yearly
Position Type
Permanent
Work Environment
Hybrid Working
Location
EX6 7TW, Exeter, Devon, United Kingdom
Visa Sponsorship
No
Job Description
Last Update:
5/15/23
SWPA Regional Marketing & Communications Officer
Main Purpose of the job
1. Working closely with the SWPA Director, manage and agree the annual SWPA marketing and communications plan, to include costing and budgeting of events and all associated MarCom’s activity.
2. To ensure successful implementation and delivery of the on & off-line marketing activities to increase market presence, generate opportunities and build client and supplier loyalty.
3. Through effective marketing communications, work towards exceeding the expectations of our clients and suppliers.
4. Work closely with Group Marketing to ensure branding and marketing activity is effectively aligned to the wider marketing strategy.
5. Lead on the delivery of events, webinars, and exhibitions, ensuring maximum exposure through stand design, the production of bespoke collateral, event management and review of ROI.
Role Responsibilities and Expectations
Promotional:
Online & Digital:
Database:
Market specific:
Audience:
Internal:
External:
Other considerations:
The South West Procurement Alliance is one of the regional arms of the LHCPG (LHC Procurement Group) a public sector framework provider, established in 1966
Our mission is “Through improved procurement, deliver better homes and buildings that enhance local communities.”
We rebranded as SWPA in October 2019 and are growing our presence and profile in the South West
We have an office in Exeter and take part in the wider debates and initiatives that are important in the region – supporting the local economy and environmental sustainability.
We are a not-for-profit organisation, and our surplus is redistributed into community benefit projects
Come and join our friendly team and help to grow our profile through regionally focused marketing and communications /networking events
What you will be doing
What you get
Location: SWPA, Patridge House, Kennford, Exeter, EX6 7TW
Salary: SO1, £30,754
Hours: 36
Closing date: 13-05-2023
REF-204 794
Main Purpose of the job
1. Working closely with the SWPA Director, manage and agree the annual SWPA marketing and communications plan, to include costing and budgeting of events and all associated MarCom’s activity.
2. To ensure successful implementation and delivery of the on & off-line marketing activities to increase market presence, generate opportunities and build client and supplier loyalty.
3. Through effective marketing communications, work towards exceeding the expectations of our clients and suppliers.
4. Work closely with Group Marketing to ensure branding and marketing activity is effectively aligned to the wider marketing strategy.
5. Lead on the delivery of events, webinars, and exhibitions, ensuring maximum exposure through stand design, the production of bespoke collateral, event management and review of ROI.
Role Responsibilities and Expectations
Promotional:
- Develop and deliver marketing materials and literature, always ensuring access and availability.
- Develop an annual event plan and support the operational and promotional elements of events and exhibitions, booking venues and ordering marketing materials
- Identify target markets and develop online and offline strategies to communicate with them.
- Become a brand ambassador for LSE, ensuring our values and brand guidelines are adhered to internally and externally.
Online & Digital:
- Creating content to be publicised via blog posts and articles.
- Develop and deliver the social media strategy through the various online tools.
- Proactively identify, develop, and deliver the various online tools to drive maximum traffic to our website and improving search engine optimisation. The MM will be expected to deliver a successful social media strategy.
- Management of the SWPA website and uploading content and ensuring that all information is true and correct while maintaining an excellent web experience for users. Content includes uploading blogs, case studies, news stories etc.
- Create and distribute all e-marketing campaigns through third party mailing platforms.
- Drive the promotion of SWPA frameworks through third party websites such as: clients, appointed companies, strategic partnership organisations and trade associations across all regions.
Database:
- Through effective marketing activities and management, drive the growth of our database and optimise its use on CRM.
- Perform regular data cleansing activities on our CRM database
- Working with the regional delivery team, evaluate client and supplier feedback to develop, implement and evaluate customer data through surveys, polls and completion questionnaires.
Market specific:
- Working with SWPA team, identify and manage potential alliances with relevant trade associations for the promotion of our frameworks.
- Research, analyse and report findings on alternative framework offerings in the market
Audience:
Internal:
- SWPA Director and team
- All LHCPG staff and departments
External:
- SWPA clients which include local authorities, registered housing providers and other public sector bodies
- SWPA appointed companies (suppliers)
- Industry trade associations
- Marketing agencies
Other considerations:
- Nationwide travelling and overnight stay may be required.
- Working outside normal hours may be required on occasions.
- The South West Procurement Alliance (SWPA) is seeking to appoint a Regional Marketing and Communications Officer
The South West Procurement Alliance is one of the regional arms of the LHCPG (LHC Procurement Group) a public sector framework provider, established in 1966
Our mission is “Through improved procurement, deliver better homes and buildings that enhance local communities.”
We rebranded as SWPA in October 2019 and are growing our presence and profile in the South West
We have an office in Exeter and take part in the wider debates and initiatives that are important in the region – supporting the local economy and environmental sustainability.
We are a not-for-profit organisation, and our surplus is redistributed into community benefit projects
Come and join our friendly team and help to grow our profile through regionally focused marketing and communications /networking events
What you will be doing
- Working closely with the SWPA Team, to manage and agree the annual SWPA marketing and communications plan
- Ensuring successful implementation and delivery of the on /off-line marketing activities and writing copy, to increase market presence, generate opportunities and build client and supplier loyalty
- Working closely with Group Marketing function, to ensure branding and marketing activity is effectively aligned to the wider group marketing strategy
- Leading on the delivery of events, webinars, and exhibitions, ensuring maximum exposure through stand design, the production of bespoke collateral, event management and review of Return On Investment
What you get
- Basic salary Grade SO1 which starts at £30,754
- Opportunity to join the Local Government Pension Scheme
- 29 days holiday plus public holiday
- 36-hour week
- Hybrid working (from home and min 2 days at our offices on the outskirts of Exeter)
- Cycle purchase scheme
Location: SWPA, Patridge House, Kennford, Exeter, EX6 7TW
Salary: SO1, £30,754
Hours: 36
Closing date: 13-05-2023
REF-204 794