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Senior Social Media Executive

£32,000 – £35,000 yearly

Great Ormond Street Hospital Charity (G.O.S.H) (hireful)

Great Ormond Street Hospital Charity (G.O.S.H)  (hireful)

Last Updated: 1/28/23

Job Description

Do you know how to write copy that inspires and creates action, how to spot when ads aren’t performing against target and how to improve and optimise them to meet their goals? Then join our talented, ambitious, forward-thinking and award-winning social media team! It’s an exciting time to join GOSH as you will be working on a number of high-profile campaigns, with colleagues across the charity and Hospital, so excellent communication skills and stakeholder management is key.

Given the nature of social media and how it’s constantly evolving, this role requires you to stay on top of best practice, spot trends and feed these back to the wider team so that we can deliver the best online experience possible to our supporters, donors, patients and their families.

Role Overview

We’re looking for an experienced social media expert to bring insight, passion, and talent to the organisation and team. You will help manage the day-to-day running of our organic and paid social campaigns and drive our ambitious social media strategy forward.

About the Team

This role sits within our Marketing and Communications Directorate, which is made up of Brand, Design, Communications and Digital Engagement teams. You’ll be working within the Digital Engagement team and will work closely with the Fundraising Directorate to deliver our social media strategy and lead on end-to-end delivery of social media campaigns, with a focus on income generation through paid social.

About You

You’ll have experience working in social media across organic and paid, taking a data-led and audience-first approach to your work. You will have proven experience in delivering high performing social media campaigns.

The ideal candidate will also have:

  • Proven skills in paid social advertising, across Instagram, Facebook and Twitter.
  • Experience of social-first content development, across Instagram, Facebook and Twitter.
  • Proven ability in using data measurement and insights to improve and optimise social performance.
  • Social media management experience, with proven skills in running organisational social media feeds.

About the Charity

Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, over 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfil their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously ill children starts with you.

Recently awarded with a ‘Best Companies 2-star accreditation' and placed number 17 on the 2019 Sunday Times Best 100 Not-for-Profit Companies list - we offer a range of attractive benefits including; a flexible approach to working, 30 days holiday, life assurance, enhanced employer pension contributions, and a discounted season ticket loan.

Our Commitment to Equality, Diversity and Inclusion

We recognise that people from some backgrounds are under-represented in our workforce and across the wider Charity sector. In April 2021 we launched our ambitious three-year EDI strategy committing to becoming a more inclusive workforce, reflecting the diverse communities that we work with and for and demonstrating this through all our areas of work.

A more diverse workforce will enable us to deliver even more impact and we particularly encourage applications from communities which are under-represented in the charity. This includes people from Black, Asian and Ethnic Minority backgrounds, people with a disability, people who are LGBT+ or who are from less advantaged socioeconomic groups.

Further information on our EDI strategy can be found on our website.

Our approach to hybrid working

This role is based in our Central London office (WC1N, opposite Russell Square underground) with the option to work remotely up to three days a week.

Please refer to the full job description below for more information.

How to Apply

Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. You are encouraged to include a cover letter with your application, and should refer to the 'GOSH Charity Information Pack' on the Careers page of our website before you apply.

Closing date: Midnight on 31st January 2022.

Applications will be reviewed on an on-going basis and we reserve the right to close the role prior to the closing date, should a suitable applicant be found. Therefore, you are encouraged to apply right away, to avoid disappointment.

Ref: 106 212

Company Details

Great Ormond Street Hospital is a children's hospital located in the Bloomsbury area of the London Borough of Camden, and a part of Great Ormond Street Hospital for Children NHS Foundation Trust.