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Legacy Marketing Officer

£33,199 – £33,199 yearly

RNIB

RNIB

Last Updated: 11/17/22

Job Description

Gifts in Wills contribute a third of RNIB’s total annual income and half of all voluntary income. Legacy gifts are therefore critical to RNIB’s ability to fund its work and achieve its mission.

After a period of extensive structural and cultural change across the organisation, there are new opportunities to reach our supporters and customers, increasing the number of legacy supporters in our pipeline and increasing the number of gifts in Wills to RNIB. This will be enhanced by our new strategy, legacy proposition and integrated brand campaign.

We are looking for a proactive and motivated team player, with outstanding interpersonal and organisational skills, to join our ambitious Legacy Marketing team, at a very important and exciting stage in our journey. You will be responsible for supporting in the delivery of our cold legacy acquisition marketing activity to new audiences and RNIB customers.

You will also manage legacy enquiries and requests from new prospects and existing supporters, to provide an excellent and memorable supporter experience and keep our supporters engaged with RNIB’s mission.

Legacy Marketing Officer Requirements:

You will have experience in a marketing support role, with an understanding of marketing techniques and channels. You will also have experience of providing exceptional experiences when managing enquiries and queries from the public.

You will work collaboratively with teams and colleagues across the organisation and use your influencing skills to inspire stakeholders to support and help communicate our Legacy strategy.

Your awareness of the external fundraising environment and data governance, as well as your curiosity to learn about the principles, methods and practices of legacy fundraising will ensure we maintain our high standards of practice.

This is a busy and varied role, and the ability to work under pressure and manage multiple priorities is essential.

You’ll welcome the opportunity to work within a supportive team, building influential relationships at all levels both internally and externally to help increase our pool of legacy supporters and secure future income to meet the growing need for our services.

Appointment is subject to an Enhanced Criminal Records Check and relevant Barred Lists check, if appropriate.

What we offer:

In exchange we offer a competitive salary, a stimulating and supportive working environment and a benefits package including:

26 days holiday per year (plus bank holidays), which increase with service.
Excellent pension schemes

If you would like to apply for this great job opportunity please review the documents linked below, then select “Apply Online” at the bottom of this page and complete our application form, telling us how you meet the Specialist Skills, Knowledge and Experience criteria (Section 1 of the person specification in the Job Description). Guidance for completion can be found on each page of the application form.

About Us:

We’re the Royal National Institute of Blind People (RNIB) and we’re here for everyone affected by sight loss. Working for us means working for one of the UK’s biggest charities, supporting almost two million people living with sight loss in the UK.

One of our core values is to be led by blind and partially sighted people and we involve our customers in recruitment. Please be advised that your anonymised application may be shared internally with those involved in the recruitment process.

RNIB is committed to being an Equal Opportunities organisation and we welcome applications from people with sight loss.

Location: Judd Street - London, WC1H 9NE
Contract Type: Permanent
Hours: Full Time, 36 hours per week
Salary: £33,199 per annum plus benefits

You may have experience of the following: Legacy Marketing Officer, Marketing Executive, Marketing Communications, Marketing Campaigns, Legacy Marketing Executive, Marketing Officer, Fundraising, Charity, Not for Profit, Third Sector, Legacy Fundraising, Gifts, etc.

Ref: 108 296



Company Details

London, London, United Kingdom
We’re the Royal National Institute of Blind People (RNIB), one of the UK’s leading sight loss charities and the largest community of blind and partially sighted people. We recognise everyone’s unique experience of sight loss and offer help and support for blind and partially sighted people – this can be anything from practical and emotional support, campaigning for chang...