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(Archived) Freelance CRM Strategist

Last Updated: 11/03/21

Job Description

Freelance CRM Strategist, Central London / Remote – Up to £390/day

It’s an exciting time at this stalwart of an agency. Recent restructuring and mergers have made this ad-shop bigger and better. They need a Freelance CRM Strategist to work on a big project with a huge global brand. Sound like you?

We’re looking for a Freelance CRM Strategist to work in one of their smartest CRM teams. This role would be supporting their busy strategy team, supporting a strategy director on a number of high-profile customer engagement programmes.

The Freelance CRM Strategist we’re looking for:

You’ll have 3-5 years minimum experience working in customer engagement, as part of a strategy team within an agency or client side. Most importantly you’ll be:

A customer champion.

  • Naturally curious about people, their behaviours & motivations.
  • Adept at researching & understanding customers pain points and needs.

That can plan customer communications.

  • Deliver compelling responses to brief for direct, digital & social marketing.
  • Compose content plans, tailored to customer needs, occasions & moments.
  • Author creative briefs that excite and inspire.
  • Propose benchmarks and measurements.

Design actionable customer journeys.

  • Map and understand current and future state customer journeys.
  • Propose personalised multi-channel customer journeys (e.g. welcome, in-life, retention) that make change and drive commerce.
  • Visualise contact strategies, decision logic and comms hierarchies.

And create compelling customer loyalty.

  • Research, construct, validate and grow customer loyalty propositions.
  • Propose, test & optimse programmes that drive frequency and value.
  • Create experiences that create membership and community.

The kind of experience we’re looking for in this Freelance CRM Strategist:

  • Regularly makes data useful for insight, brilliant creative, decision making & optimisation.
  • Has architected &/ evolved customer loyalty propositions, with successful results.
  • Has created customer work in line with / alongside brand strategy.
  • Has delivered consistently to a high standard, always with data, narrative & insight.
  • Flourished in a fast-paced retail space, balancing short and long term ambition.
  • Worked comfortably with clients and agency teams

The personal qualities we’re looking for in this Freelance CRM Strategist:

  • You’re a self-starter.
  • While enjoying a collaborative working style.
  • You like a variety of briefs to work on at any one time.
  • And thrive on bringing clarity of thought to complex challenges.

Are you the switched-on Freelance CRM Strategist we’re looking for? If so, please get in touch quoting job reference SS644d.

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Company Details

London, London, United Kingdom
We are a recruitment consultancy that specialises in finding the best people for agencies. We focus on agency people. This includes account handling, new business, project management, planning and creative people. If you're looking for roles within integrated and digital agencies please get in touch. We understand what each of our clients look for in their employees. We listen to candida...