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Analytics Director

Up to £95,000 yearly

Air Recruitment

Air Recruitment

Last Updated: 6/12/22

Job Description

Analytics Director £95K Plus Benefits. London / Fully Remote +Flexible working.

About the role
This full service agency is known for its use of data and rigorous experiment-based best practices to measure and quantify the success of digital media. Over the years, they have run hundreds of studies and led several research and analytics projects to understand what makes digital advertising successful.
They rely on Analytics leaders who are well-rounded: individuals with a strong background in data science, can think creatively about our analytics offering and translate their analysis into compelling insights for our clients.
As Associate Director - Data Science, you'll drive the creative revolution of data for amazing clients!

Responsibilities

  • Play an instrumental role in evolving and designing new, innovative measurement tools, managing the process through to delivery and taking ultimate ownership of global roll out.
  • Build a deep understanding of marketing plans and their objectives to help campaign analytics teams build comprehensive measurement and testing plans.
  • Keep a key focus on building market mix models (MMM) for the clients
  • You will drive marketing initiative success by applying learnings and insights from historical data to forecast and optimize the performance of marketing and media plans. Participate in the annual marketing budget planning by running different spend allocation and optimization scenarios using our existing simulation and optimization platform.
  • Function as a bridge between our data engineering teams, analytics, and campaign managers to push the latest ad tech innovation.
  • Research, evaluate and implement statistical methods to track metrics.
  • Prototype and evaluate multiple solutions using frameworks like Python/Spark/Tensorflow
  • Strive to find the best ways to visualize our data and communicate insights.
  • Interact with various teams and areas throughout the organization to collect feedback, improve the backlog, and define best practices for machine learning related matters.
  • Help teams design features and products that are data-driven and/or rely on machine learning and statistics, assure the quality of the outcome, and actively participate in knowledge transfer.
  • Build and maintain a data repository and documentation standards.
  • Manage and mentor a team of 1-3 Data Scientists, and take part in the hiring process to interview and onboard new team members.
A bit about yourself:
  • Bachelor’s or Master’s degree in Computer Science, Engineering, Statistics, Math, Economics, Business Management, or a closely related discipline.
  • 7+ years professional experience in analytics, with at least 2 years in digital marketing
  • Knowledge of the online advertising industry, ad network capabilities, publisher landscape, RTB, industry trends, and technologies
  • Experience in designing and building infrastructure and web services at scale
  • Experience working on big data projects on GCP and/or AWS
  • Understanding of traditional relational databases (PostgreSQL, MySQL) and distributed systems (Redshift, BigQuery, Spark, Apache Hadoop)
  • Strong familiarity with data science and key machine learning techniques
  • Expertise in statistical analysis and modeling tools such as Python’s scikit-learn library and TensorFlow
  • Experience using version control systems (e.g. Git / GitHub)
  • Effective at managing big data projects
  • Ability to structure a project from idea to experimentation to prototype to implementation
  • A preference for quality over quantity; you get the math right and aspire to find the right solution
  • Excellent communication skills and attention to detail
  • Experience in leading a team of Data Scientists
  • Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus
  • Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results
If you think you’re the Analytics Director we are looking for then please get in touch quoting ILS043

Please also visit www.air-recruitment.com



Company Details

London, London, United Kingdom
We are a recruitment consultancy that specialises in finding the best people for agencies. We focus on agency people. This includes account handling, new business, project management, planning and creative people. If you're looking for roles within integrated and digital agencies please get in touch. We understand what each of our clients look for in their employees. We listen to candida...