What we’re looking for
The primary focus of this role is lead generation. WorkNest has grown through servicing the Employment Law, HR, and Health & Safety needs of small organisations. It does it at volume and it does it well. The Senior Marketing Manager is critical to keeping this part of the business running in the most effective way possible.
What you’ll be doing
Through an in-depth understanding of our target market needs in key verticals and buyer personas, you will own the creation and delivery of a strategic marketing plan, which supports the commercial objectives of our Micro and SME business areas (up to 500 employees). You will play a significant role in helping to shape our new proposition into this marketplace that will encompass all our product and services range.
Using your experience and knowledge of the full marketing mix you will attract, engage, and help to convert prospective buyers.
Stakeholder management is key to the success of this role, and you will work closely with product, service delivery, commercial, sales and tele sales teams to create campaigns that deliver high volume high quality leads every month. You will be one of the SME & Micro champions across the business, always ensuring that we consider the distinct needs of this segment.
Your skills and experience
You will be passionate about building relationships and have a profound grasp of marketing automation through Salesforce and Pardot. Experience in overseeing teams, whether directly or indirectly, would be beneficial, as well as the ability to efficiently manage numerous campaigns spanning various online and offline platforms using tools like Monday.com. Exceptional writing skills are essential for creating compelling content and narratives. Additionally, strong data analysis capabilities are required to derive valuable insights and offer recommendations. Proficiency in campaign budget management tied to ROI analysis is crucial, as is prior experience in cultivating partnerships with external suppliers.
Where you’ll be working
This is a hybrid role (a minimum of one day per week in our Chester office) with the rest of the week remote). More time in the office may be required during your first few months to bring you up to speed. That way, you’ll be able to work collaboratively with colleagues, while also having some quieter time to focus on your workload without distraction.
What’s in it for you.
- This is a fixed term contract, primarily to cover Maternity leave within the team. The contract is for 12-18 months.
- Salary is from £40,000 - £46,000 per annum (depending on experience) and an attractive company benefits package, including:
- Health Cash plan
- Life Assurance
- Up to £15 per month fitness subsidence
- Auto Enrolment Pension contributions after 3 months service
- Birthday Day off
- VITO Days – up to 2 days per holiday year paid volunteering
- Free Will writing service.
- EAP & Wellbeing services
Who we are:
WorkNest is part of the GRC (Governance, Risk and Compliance) division within Marlowe PLC. We are a powerhouse of employment law, HR and health and safety support services, weaving pragmatic advice with powerful technology platforms. We have experienced exceptional growth over the last 24 months, fuelled by the acquisition of several leading business services groups, including: Law at Work, Ellis Whittam, Youmanage, esphr, HRSP, HR Solutions and Vista. Our purpose is to advance the way people work. We achieve this by helping employers proactively overcome their employment, safety, and wellbeing challenges, working alongside internal teams, or providing a fully outsourced solution. In fact, over 40,000 UK employers (in 45 vertical sectors) now seek our help on some of their most sensitive issues. We like to think that this is due to our focus on high quality, pragmatic and professional advice, and service.
Up for the challenge?
If you share our values of Integrity, Excellence, Teamwork, and Inclusion, please use the purple ‘apply now’ button to begin your application. You’ll be asked to submit a CV and covering letter outlining how you fulfil the person specification for this post.
WorkNest is committed to being an equal opportunities employer and ensuring that everyone – job applicants, customers, and anyone else we deal with – is treated fairly and not subjected to discrimination. We continuously review our policies and processes to support our aim to create a diverse workforce and will do whatever is necessary to provide genuine equality of opportunity.
Closing Date: 14th October 2023
Location: Hybrid working with an office base in Chester
Contract: Full time, Fixed Term Contract
Salary: £40,000 - £46,000 depending on experience, plus fantastic benefits