Customer Lifecycle Marketing Manager
CUSTOMER LIFECYCLE MARKETING MANAGER
SALARY UP TO £55,000 + 15% BONUS + BENEFITS
HYBRID
LONDON – 2 DAYS IN THE OFFICE
THE COMPANY
This company in the travel & tourism industry offers a range of services from holiday homes to family getaway locations.
THE ROLE
As a Customer Lifecycle Marketing Manager, you can expect to be involved in the following:
- Oversee end-to-end delivery of campaigns, from concept to execution, ensuring timely and accurate implementation
- Utilise complex CDP environments such as Braze, Salesforce, Bloomreach and Hubspot to build and optimise campaigns
- Drive personalisation at scale through the deployment of always-on trigger campaigns
- Utilise analytical insights to identify opportunities for campaign iteration and optimisation
- Demonstrate a passion for understanding customer behaviour and leveraging insights to influence customers through the sales funnel
YOUR SKILLS AND EXPERIENCE
- Proven experience in a customer lifecycle marketing role
- Expertise in building and optimising campaigns in complex CDP environments
- Strong analytical skills with the ability to derive insights from data and drive campaign optimisation
- Team management experience
- Strategic thinker
BENEFITS
- Salary is up to £55,000
- 15% bonus based on company performance
- 20% discount across all holiday brands
- Free tickets for gigs and events at the O2 Arena
How to apply
Express your interest by sending your cv to Valentine via the apply link attached to this page