Elevation Recruitment are exclusively recruiting for a growing business in Hessle is looking for a Marketing Acquisition Specialist to join their team.
As a Marketing Acquisition Specialist you will work collaboratively to create, manage, analyse and optimise campaigns to drive customer growth and funnel improvements to achieve new customer revenue.
Taking a lead on acquisition activity to generate qualified traffic via paid/organic search marketing, Social Media, SEO, Influencer, events, affiliates, direct marketing and display- all with the goal drive qualified conversions.
You're responsibilities include:
Drive customer acquisition through a diverse range of digital channels
Develop & Deliver targeted campaigns across digital marketing channels integrating with offline activity.
Own all acquisition, activation and new customer marketing automation workflows in HubSpot in order to improve all lead to customer conversion metrics
Analyse data from multiple sources to accurately report to acquisition activity to the business as well as use finding to improve channel performance.
Manage and develop the email marketing program, data segmentation and performance to ensure optimal performance including open rate, CTR and revenue
Optimise web analytics and Business Intelligence tools to better understand customers and exploit these insights
Manage budgets and report on acquisition campaign ROI
Document, improve and embed customer journeys ad prospect new customer processes in the CRM system (HubSpot)
To be successful in this role you will have:
B2B Marketing experience
Experience of defining and leading acquisition strategy, strong digital, customer segmentation and martech knowledge
Excellent data management skills
A good understanding of marketing automation and workflows to nurture from interest to lead conversion.
Experience of running successful PPC and Paid Social Campaigns
Advanced digital analytical skills
25 days holiday (plus bank holidays) with the option to buy/sell up to 5 at the start of the holiday year + your birthday off
Pension - matching up to 5%, plus the option to salary sacrifice
Medicash (medical cash back plan)
Discounted Gym Membership
Death in Service
Funded Social Events