Demand Generation Manager/ Senior Marketing Manager/ B2B Marketing Manager needed by a business who focuses on solving complex challenges with business data throughout the world. Their core product is a Data Management Platform which is designed to tackle intricate data movement and automation challenges.
With a head count of under 100, and a product in a very strong position. They're looking to invest heavily into their growth by bringing in a Demand Generation Manager to develop and implement the whole channel.
The Demand Generation Manager/ Senior Marketing Manager/ B2B Marketing Manager will:-
*Develop and execute campaigns that drive demand and qualified, with a focus on diversifying channels (website, SEO, digital advertising, email, etc.)
*Measure and report performance and evaluate approaches to improve engagement.
*Create lead nurturing programmes that provide value to prospects and increase conversion.
*Partner with Sales to establish effective processes to segment, score and transfer leads.
*Proactively finding new segments and targeting and working with the marketing and product team on creating highly targeted, intent oriented prospect journeys (quality over quantity).
The Demand Generation Manager/ Senior Marketing Manager/ B2B Marketing Manager must have:-
*At least 4 years B2B SaaS experience focusing on Data Services (ideally working with enterprise businesses).
*An eye for a story and the ability to translate complex ideas into simple and engaging messages.
*A track record of designing and delivering high-performing B2B lead generation strategies across the full range of digital channels including email, social media, pay-for-performance ads, SEO/SEM.
*Strong written and verbal communication skills. You're a great writer who's comfortable creating client-ready material across multiple formats.
*Proven experience measuring marketing effectiveness and managing marketing budgets.
This is a very exciting opportunity for a visionary Demand Generation Manager to join a successful business who are tackling a worldwide client base with minimal overhead.
Intelligent People is a specialist Demand Generation recruitment agency