CRM Marketing Executive
Reading- flexible, hybrid working options available
A leading B2B organisation based in Reading.
Due to an increase in activity, my client is actively looking for a hands on CRM Marketing Executive to join their team. This role is working closely with the wider marketing team to deliver high quality database leads and multi touchpoint nurture programmes within key channels
- Contribute to the overall marketing strategy and development of the CRM marketing plan
- Effective use of data within CRM to create and drive improvement within campaign effectiveness
- Maximise use of available technology, including CRM (MS Dynamics) and marketing automation
- Creation, maintenance and testing of campaign assets, including email templates, landing pages, and forms through utilising both responsive HTML and content management systems. Always ensuring all assets are within the brand guidelines.
- Creation, testing and ongoing maintenance of Marketing automation and lead nurture flows within the CMS.
- Creation and management of engaging high quality email marketing campaigns across lead generation, lead nurture, customer retention and customer service activity.
- Manage engagement with external supplier relationships to ensure maximum value achieved
- Production of regular reporting showing ROI from marketing (data, CRM and MA) investment, interpreting the results, and feeding into the ongoing test and learn development.
- Experience working with relevant technologies including CRM (ideally Microsoft Dynamics) and Marketing Automation
- Proven ability of data segmentation and reporting
- Experience analysing and interpreting campaign performance data
- Experience of building out complex nurture flows in marketing automation applications
- Experience in creating engaging email content that delivers results
- Experience of using MailChimp and social media scheduling tools such as Hootsuite.
- Good understanding of Microsoft Office, especially Excel, Outlook, PowerPoint and Word
- Strong communication skills
If you are actively looking to progress your career in a hands on marketing role, working directly with senior management teams, then please get in touch! Samantha Oswald - 01865 972130