Digital Marketing Manager

Hays Marketing
London, England
£200.00 - £250.00 per day
Closing date
19 Oct 2021

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Industry Sector
Media Agency, Agency
Marketing Disciplines
Digital / Online Marketing
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Job Details

Digital Marketing Manager - London Based

Digital Marketing Manager - London Based

Your new company
Your new company is a leading science magazine that is thriving due to it's phenomenal presence that has led to immense popularity. They produce online learning platforms that host paid for science courses, allowing people to dig into the most popular topics in science. The fast-growing company is currently seeking a Digital Marketing Manager to join on a 12 month FTC.

Your new role
The role will have full ownership of creating and delivering a marketing strategy to deliver enrolments and revenue. You will be responsible for marketing for this specific product of online courses and account for how learners progress through their purchase journey with regards to this type of product.

  • The main measure of success will be delivering learner sales volume, revenue, and contribution targets
  • Strong focus on creating, executing, and optimising digital customer journeys
  • Active development of all existing and new digital marketing channels
  • Develop the marketing concepts and campaigns
  • Creating the marketing schedule to account for numerous courses in the market and new launches

What you'll need to succeed

  • Digital marketing experience (agency or client-side)
  • Expertise in developing, delivering, and optimizing multi channel digital customer journeys
  • Ability to think strategically about the overall marketing strategy and goals, and translate this into tactical campaigns
  • Experience in developing marketing strategies from scratch
  • Ability to set-up, deliver, monitor and optimize digital campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Confident with managing data, segmentation, targeting and growing and nurturing customer data and data analysis and the associated tools
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Proactive problem solver who takes ownership
  • Experience with our key platforms, and other digital marketing tools
  • Online courses marketing experience highly preferable

What you'll get in return

  • Competitive salary
  • 25 days holiday + bank holidays
  • Great company culture

If you are interested in applying for the role, please apply now or send across your up to date CV.

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Find Us
0800 716026
Lower Ground Floor, Charter House
13-15 Carteret Street

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