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Email Marketing Specialist

FMCG Connect
Stoke-on-Trent, Staffordshire
£25,000 - £30,000
Closing date
13 Oct 2021

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Industry Sector
Consumer Goods
Marketing Disciplines
CRM, Digital / Online Marketing, Email Marketing, Campaigns
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The Company

A well-known brand with a long history and name synonymous with quality and design.

The Opportunity

Reporting into the Digital Marketing Manager in a fun, growing in-house team, the new lucky Email Marketing Meister will be responsible for:

  • Developing & delivering end-to-end email marketing strategy & campaigns across a portfolio of brands, working closely with Brand, Digital Marketing and Ecommerce teams
  • Planning, creating & scheduling email campaigns
  • Understanding the positioning of each brand and ensuring consistent on-brand Email and CRM campaign messaging and presence
  • Leveraging data and applying industry-best practices to optimise Email Marketing program
  • Developing & shaping effective automated email campaigns including data capture, preferences & cross selling
  • Introducing a test-led strategy to email marketing activity, conducting A/B split testing to constantly improve on key performance indicators and to drive incremental revenue from email campaigns
  • Bringing new ideas to improve work-flow and productivity for email marketing & CRM
  • Forecasting weekly, monthly, quarterly and annual performance metrics
  • Analysing campaign results and providing actionable reporting & insights to optimise the performance of these communications & customer experience


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