B2C Marketing Manager

Hays Marketing
Abingdon, Oxfordshire, England
£40000 - £45000 per annum
Closing date
4 Oct 2021

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Industry Sector
Retail, Luxury Goods, Manufacturing
Marketing Disciplines
Marketing, Digital / Online Marketing
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Job Details

B2C Marketing Manager
£40,000 - £45,000 + Benefits

A leading B2C organisations based in Oxfordshire

Due to an increase in workload, my client is actively looking for a B2C Marketing Manager to join their dynamic marketing team. This role is responsible for producing engaging content, end-to-end campaign management and managing a range of customer communications to develop multi-channel customer retention and acquisition plans.


  • Plan and organise campaigns targeting and engaging consumers
  • Oversee the social media and key digital brand marketing touchpoints
  • Support web development and work in conjunction with the ecommerce team
  • Manage end to end from designing, segmenting, growing and delivering on the strategy
  • Develop online and offline customer retention and acquisition campaigns and provide marketing support to the product team
  • Produce engaging content for a range of online and offline media and manage a range of customer communications to develop multi-channel customer retention and acquisition plans.
  • Ensure campaigns are delivered with key objectives, ROI and budget management in consideration
  • Work closely with internal stakeholders to support and drive business performance, as well as performance reports for all campaign activity.

Personal Profile

  • Excellent communication and relationship building skills
  • Experience working within a B2C, retail or D2C marketing environment
  • Previous experience working within a similar marketing and campaign management role.
  • Experience of online and offline direct mail marketing, campaign planning and management, budgetary management and experience of customer acquisition and retention techniques.
  • Ability to work on your own initiative, with good problem solving skills and excellent attention to detail.

An exciting opportunity for a Marketing Manager, B2C Marketing Manager or Campaign Manager to join a leading B2C organisation. Please contact Samantha Oswald on 01865 972130 for more details.

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