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Senior Paid Media Analyst / Paid Media Analyst

Ball & Hoolahan
London (Central), London (Greater)
up to £35,000
Closing date
30 Sep 2021

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Industry Sector
Advertising Agency, Marketing Agency, Digital Agency, Integrated Marketing Agency, Direct Marketing Agency, Agency
Marketing Disciplines
Digital / Online Marketing, SEO, PPC, Programmatic
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  • Senior Paid Media Analyst
  • £35k plus great benefits
  • Based in London

This full-service digital and commerce agency is looking for a creative and strategic thinker with hands on experience with Google Ads and social platforms. You will oversee the creation and optimisation of new or existing Paid Media strategies. You'll be assessing the performance of accounts through qualitative and quantitative analysis and managing the development of paid media accounts (Paid Search, Shopping and Paid Social) delivering against performance, return on investment, and revenue targets.

Key responsibilities:

  • Plan and facilitate the setup of new paid media campaigns for clients and partners
  • Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s)
  • Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
  • Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns
  • Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends.
  • Analyse and use conversion tracking data to further optimise and develop campaigns
  • Ensure basic optimisation practices, i.e. Search Query Reports (SQR's), audience / placement targeting, and Budget Health Checks are being carried out
  • Understand the client's brand as part of the brand immersion process
  • Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments

Idea candidate:

  • Previous experience in a similar role (Agency or client-side)
  • Smart, motivated, results-driven, and analytical individual
  • Intermediate Microsoft Excel knowledge and skills
  • Strong organisation and excellent copywriting skills
  • Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine

*** Please apply if you feel your skills match this opportunity ***

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