Marketing Data Analyst

Hays Marketing
City of London, London, England
£35000 - £40000 per annum
Closing date
29 Sep 2021

View more

Industry Sector
Digital / Online, Data Services
Marketing Disciplines
Analysis, Database
You need to sign in or create an account to save a job.

Job Details

Your new company
We are Hays, the world's leading recruitment experts. Last year we placed 81,100 people into permanent jobs and 254,000 people into temporary roles.

Every day, across our business, we benefit society by helping people succeed and enabling organisations to thrive - creating opportunities and improving lives.

This job is an opportunity to join a growing Data vertical within the Hays UKI Marketing team, reporting directly to the Head of Marketing Data. The role will be based in Central London with flexible/hybrid working available.

Your new role
As the Marketing Data Analyst, you will work within the UK&I Marketing Department to develop and deliver marketing analysis and insight to all business stakeholders. You will be responsible for the delivery of analytics, digital insights, dashboard maintenance and production, benchmarking, insight reports and briefings, survey maintenance, digital tracking solutions and attribution. You will also work alongside other departments to deliver market insight, data segmentation, user cohort profiling and CRO.

Other key areas of the job include:

  • Maintain and deliver monthly KPI and ROI reporting for the UK&I management board and to support the marketing planning team at regional ops meetings + monthly KPI dashboard for Ireland
  • Share reporting best practice to up-skill Hays' marketing team and support the reporting process for other teams within the UK marketing function
  • Track and report on usage of the marketing toolkit by the operational business
  • Utilise and integrate available analytics platforms and data to formulate an end to end view of the client and candidate journey.
  • Create analytics reports or output for CRO and SEO across the websites
  • Support the monitoring of marketing campaign performance across the department
  • Provide segmented data on the effectiveness of different marketing activity and the websites for each specialist market
  • Segment and extract customer data to support direct marketing initiatives
  • Improve access to data sets and bring together to automate use where possible

This is an exciting opportunity to work holistically across different forms of Marketing Data, gaining exposure to stakeholders across the business and growing your skills in BI & Data Engineering.

What you'll need to succeed


  • Very competent in Excel; predominately pivot tables and lookup tables
  • Experience of extracting data from CRM or data warehouse systems
  • BI / dashboarding experience (e.g. Qlik, MS Power BI, Tableau)
  • Analytics software experience (e.g. SAS, SAP, R)
  • Database experience (SQL)
  • Marketing analytics (segmentation, campaign management/execution, campaign measurement, web analytics, social media analytics)


  • Experience of producing and delivering MI reporting within a corporate environment
  • Solid mathematics background
  • Experience in managing big data
  • Experience with VBA and data validation
  • Experience with marketing automation / CRM platforms (e.g. Marketo, Neolane, Silverpop, Unica)

What you'll get in return
You will receive a salary of up to £40000, plus a benefits including above-statutory holiday, contributory pension scheme and a flexible benefits package such as buy/sell additional holiday days. You will work within a fast-paced and growing data function as it supports the wider Marketing team, in a role that offers not just breadth but opportunity to grow and develop your skills.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at


Hays Marketing’s expert recruitment consultants assess marketing career paths and evaluate the most suitable permanent, temporary and contract marketing jobs for you.


Find Us
0800 716026
Lower Ground Floor, Charter House
13-15 Carteret Street

Apply for Marketing Data Analyst

Fields marked with an asterisk (*) are required

Your file must be a .doc, .pdf, .docx, or .rtf. No larger than 4MB
Selected file:
Your communication preferences

When you apply for a job we will send your application to the named employer, who may contact you. By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please contact us. All emails will contain a link in the footer to enable you to unsubscribe at any time.

You need to sign in or create an account to save a job.

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert

Similar Jobs