Working for a rapidly scaling SAAS software business that's taken on over £100m in funding and dominates a niche market globally, the Director of Demand Generation/ VP marketing/ Head of Marketing will develop and manage the implementation of the demand generation function throughout the business. They have a proven product market fit and are going into a scaling phase as they acquire and delight more global enterprise customers.
They have a diverse global team and you will be remotely (UK) based, with meet-up time periodically when safe to do so.
The Director of Demand Generation/ VP marketing/ Head of Marketing will:-
*Build out and lead the entire demand generation function.
*Developing a deep understanding of customers, products, and the buyer's journey.
*Select and implement the software tools required to make CRM and ABM possible, as well as other areas within the technology stack.
*Manage the measurement and analysis of the digital elements of within campaigns, as well as the implementation and optimisation of SEM, SEO, social analytics, email campaigns, and webinars.
*Oversee the development of large-scale direct marketing campaigns.
The Director of Demand Generation/ VP marketing/ Head of Marketing must have:-
*Proven experience growing a B2B enterprise Saas brand across any sector, such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc.
*Proven experience within a dynamic, fast-paced, start-up environment.
*Very strong numerical and analytical skill to measure activity and drive performance.
*Very strong digital acquisition experience, across all channels, with ideally broader experience across brand, partnerships, and channel marketing.
*Outstanding communication skills, both written and verbal.
*Experience with Hubspot Google Analytics or other web analytics tools.
*The ability to be comfortable making complex decisions with limited information and owning the results of these decisions.
This is an incredible opportunity for a The Director of Demand Generation/ VP marketing/ Head of Marketing to join a globally successful business who are rapidly scaling up.
Intelligent People is a specialist Marketing recruitment agency.