Director of Demand Generation/ Head of Marketing

Employer
Intelligent People Ltd
Location
London, England
Salary
£75000 - £90000 per annum
Closing date
27 Sep 2021

View more

Industry Sector
Professional Services
Marketing Disciplines
B2B
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Job Details

Working for a rapidly scaling SAAS software business that's taken on over £100m in funding and dominates a niche market globally, the Director of Demand Generation/ VP marketing/ Head of Marketing will develop and manage the implementation of the demand generation function throughout the business. They have a proven product market fit and are going into a scaling phase as they acquire and delight more global enterprise customers.

They have a diverse global team and you will be remotely (UK) based, with meet-up time periodically when safe to do so.

The Director of Demand Generation/ VP marketing/ Head of Marketing will:-

*Build out and lead the entire demand generation function.
*Developing a deep understanding of customers, products, and the buyer's journey.
*Select and implement the software tools required to make CRM and ABM possible, as well as other areas within the technology stack.
*Manage the measurement and analysis of the digital elements of within campaigns, as well as the implementation and optimisation of SEM, SEO, social analytics, email campaigns, and webinars.
*Oversee the development of large-scale direct marketing campaigns.


The Director of Demand Generation/ VP marketing/ Head of Marketing must have:-
*Proven experience growing a B2B enterprise Saas brand across any sector, such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc.
*Proven experience within a dynamic, fast-paced, start-up environment.
*Very strong numerical and analytical skill to measure activity and drive performance.
*Very strong digital acquisition experience, across all channels, with ideally broader experience across brand, partnerships, and channel marketing.
*Outstanding communication skills, both written and verbal.
*Experience with Hubspot Google Analytics or other web analytics tools.
*The ability to be comfortable making complex decisions with limited information and owning the results of these decisions.

This is an incredible opportunity for a The Director of Demand Generation/ VP marketing/ Head of Marketing to join a globally successful business who are rapidly scaling up.

Intelligent People is a specialist Marketing recruitment agency.


Company

Intelligent People work with Online & New Media Organisations (including Online Retail, Travel, Media, Business Services & NfP), Telecom & Datacom Providers (Fixed, Mobile, Converged & ISPs) and the Technology Market (Software Vendors, MSPs & SIs). The vacancy areas we specialise in are: Marketing Recruitment Product Management Recruitment eCommerce Recruitment

Find Us
Website:
Telephone
01727 736690
Location
Suite 8
Phoenix House, 63 Campfield Road
St. Albans
Hampshire
AL1 5FL
GB

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