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Digital Acquisition Manager

Employer
Gail Kenny Executive Recruitment
Location
Flexible
Salary
££
Closing date
24 Sep 2021

View more

Industry Sector
Travel / Tourism
Marketing Disciplines
Digital / Online Marketing, PPC
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Job Details

A great role for an experienced Digital Acquisition Manager to drive the acquisition strategy and activity to drive brand awareness and conversion. This role needs someone who is hands on but can also take a strategic approach, using insights and test and learn to drive the performance in line with the business objectives.  Focused primarily on B2C, you will deliver multi-channel acquisition campaigns, lead the annual and tactical planning across Paid Search, Paid Social, Display, Affiliates in addition to offline and partnership marketing channels. We are looking for someone who is driven by KPI's and ROI, who can use data to drive new opportunities and who can drive pace.

Developing a best in class team, managing budgets, campaign briefs and the Acquisition marketing plan, you will grow the customer base/engagement, driving lead generating and conversion activity. Working with relevant Agencies and in-house teams to deliver a test and learn plan, integrate the SEO strategy and manage the content creation. Strong reporting and analytic skills required to drive continual improvement and communicate results.

You will need to have a proven track record in setting and delivering acquisition strategies, managing paid media channels to attract quality traffic and and excellent understanding of digital marketing and digital media.

This role requires Travel Industry relevant experience.  Location is flexible providing there is regular visibility within the office.

A great role to drive performance with lots of scope for development within a strong culture.

Company

The Gail Kenny Group is an executive search, recruitment and HR consultancy that has been matching the aspirations of travel businesses with those of talented senior executives since 2004. Within the travel industry, we work across varying sectors and senior travel job disciplines for example: Online Travel Jobs, Corporate Travel Jobs, Leisure Travel Jobs, Tour Operator Jobs, Airline Jobs, Hotel Jobs, Commercial Jobs, Sales & Account Management Jobs, Finance & Accounting Jobs, HR Jobs, IT Jobs, Ecommerce Jobs, Marketing Jobs, Operations Jobs, and Product Jobs.

Find Us
Website:
Telephone
0871 226 5789
Location
London
GB
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