Intelligent People Ltd

Head of Marketing

Location
London, England
Salary
£70000 - £110000 per annum
Posted
21 Jul 2021
Closes
23 Jul 2021
Ref
JA8895
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Automotive
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Our client is a rapidly growing Automotive brand, they are seeking an experienced B2C Head of Marketing / Marketing Director to help drive and lead a company-wide marketing transformation.

In this exciting role, the B2C Head of Marketing / Marketing Director will own the end-to-end marketing strategy across all touch points blending a strategic mindset with a creative hands-on approach.


Location: North London
Salary: £70,000 - £100,000 (Plus equity ahead of next funding round in 12 months)


This is an excellent opportunity to take ownership of a blank canvas by establishing a marketing strategy and best practice across all marketing channels including: Paid Media, SEO, CRM, optimisation and branding.


The Head of Marketing / Marketing Director will:

- Take full ownership of the acquisition marketing strategy and KPI's.
- Define brand vision to drive overall experience and long-term recognition.
- Lead and manage all marketing campaigns and activities across relevant channels.
- Own all online marketing initiatives including SEO, CRM, email marketing, affiliate marketing, paid search, paid social media and display advertising.
- Track and report marketing performance and spot market and growth opportunities.


To be successful in this role, the Head of Marketing / Marketing Director will have:

- Proven track record of growing digital touch points from acquisition to CRO to retention.
- Strong stakeholder management capabilities.
- Strong analytical skills to measure activity and drive performance.
- Happy to be hands on.
- Proven expertise in devising data driven performance strategy across all channels.
- The ability to work autonomously and be comfortable getting into the detail.


This is an incredible opportunity for a Marketing Director/ Head of Marketing to join an automotive business about to embark on a full-scale marketing transformation.


Intelligent People is a specialist marketing recruitment agency.

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