Marketing Coordinator

Location
Hitchin, Hertfordshire
Salary
£31,000 per annum
Posted
19 Jul 2021
Closes
16 Aug 2021
Industry Sector
Construction / Property
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Propeller Studios is based in Hitchin, Hertfordshire. Our digital apps, software solutions and consultancy services deliver competitive advantage to the UK construction sector.

We are looking to support our business growth ambitions with the appointment of a marketing coordinator. This position will be a shared resource across three business brands with director-level line management reports.

Preferably educated to degree level, the successful candidate will work closely with our marketing consultant to develop effective direct marketing programs and corporate communications initiatives spanning social media, trade events and advertising.

Activities will focus both on new business lead generation and subscription renewal / retention activities.

This FULL TIME position starts with a three-month probationary period.

HOURS: 40 hours per week, 9am – 5pm, Monday – Friday

LOCATION: Hybrid role with two days per week from the office in Hitchin and up to three days per week working remotely.

(Note: This role is commutable from Stevenage, Letchworth, Royston, Cambridge, Bedford, Luton, St Albans, Harpenden, Welwyn Garden City and Hertford.)

Knowledge of the UK Construction sector would be desirable but not essential.

KEY RESPONSIBILITIES:

·Implementing digital marketing campaigns

·Email marketing campaign management

·Compiling post-campaign analysis reports

·Monitoring Google Analytics traffic

·Taking responsibility for our social media presence

·Ensuring web pages are updated

·Creating e-newsletters and blog posts

·Inbound marketing / lead generation activities

·Ensuring requests for information are sent out in a timely manner

·Booking sales appointments for Directors

·Supporting the preparation of presentation documentation

·Identification of potential business networks to join. (local / national and sector based)

·Attending business events to represent the company with the Directors

·Identifying opportunities for new business through desk research

·Processing new business enquiries received via telephone, website or email

·Maintaining and updating database records accurately on internal CRM systems

·Supporting the company’s content marketing initiatives

·Writing up case studies and obtaining client testimonials

·Writing press releases and handling resulting media enquiries

·Carrying out any required Market Research activities

·Collecting up to date competitor information and industry news


QUALITIES:

·Excellent attention to detail

·Well organised with good administration skills

·Positive attitude and motivated to succeed

·Effective communicator with a confident telephone manner

·Focused on customer service and relationship building

·Ability to multi-task, prioritise and manage time effectively

·The ability to manage several projects concurrently

·Willingness to learn (systems training will be provided where necessary)

·Comfortable working collaboratively and independently

SKILLS & EXPERIENCE:

·2-3 years in a similar marketing role

·Excellent written and verbal English skills

·Good IT skills including MS Word, Excel and PowerPoint

·Experience with using content management systems (e.g. WordPress)

·Experience in using CRM applications (e.g. Salesforce)

·Experience in using email platforms (e.g. Mailchimp, Constant Contact)

·Excellent proof-reading ability and editing skills

·Excellent planning and organising skills

·Commercially aware and effective at building relationships

·Exposure to a B2B environment

·A good understanding of marketing and communications principles

·Strong social media knowledge/experience


CONTACT:
Andy Hammond - Managing Director

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