Digital Adoption Manager (Marketing)
Your new company
We are the UK's leading app and digital platform for Electric Vehicle (EV) drivers enabling them to search for charge points, plan journeys, pay on participating networks and share updates with other EV drivers.
With the backing of Good Energy, the leading renewable energy company, Zap-Map's mission is to accelerate the shift to electric vehicles and help the drive towards zero carbon mobility. Zap-Map attracts more than 130,000 UK cross platform users per month. We are the go-to data source for the industry. We facilitate news and updates and provide tools for current and prospective EV drivers.
Our mobile apps have enjoyed rapid growth in the UK with over 350k download to date and are central to our digital strategy, serving over 90,000 monthly active users. You'll work closely with the senior management team to help define our customer experience strategy and roadmap, and then work to deliver that roadmap with the development team.
Your new role
We are now looking for a dedicated Digital Adoption Manager to support the accelerating adoption of the Zap-Map app by both consumer and commercial users.
You will have a strong background in app-based product marketing as well as broad experience in the field of marketing, particularly digital marketing. You will be experienced in Customer Relationship Management and comfortable using CRM tools to engage with (potential) users.
You will report to the COO and, as well as your core responsibilities, will provide general marketing support as necessary around e.g. building the company-wide marketing plan, brand building, defining brand style guides, managing (digital) marketing campaigns, working with 3rd party agencies, exhibiting at events, lead generation/management, etc.
You will work closely with the Product Development department to ensure that relevant user insights are taken into account in the app product roadmap. You will also liaise closely with the Content Manager to ensure communications relating to the app are disseminated effectively via the appropriate channels, e.g. website, newsletter, social media, etc. In short it is a varied and challenging role which is integral to the success of the company and offers significant opportunities for personal and professional growth.
What you'll need to succeed
- Know how to work with experts to create a world-class app user experience
- A strong understanding of mobile technology and current trends
- Strong commercial awareness
- Highly experienced in product marketing, ideally relating to mobile apps
- Experienced in working with digital technology
- Experience or strong affinity with the EV-market
- Experience of both B2B and B2C marketing
- Experience working with CRM tools
- Can demonstrate proven experience in a similar role
- Excellent communicator with the ability to engage confidently with people from any level and in all parts of the business
- Both creative and analytical
- Commercially aware and able to focus on business targets
- Good attention to detail
- Ability to manage multiple projects effectively and perform under pressure
- Able to generate insights which drive innovation
What you'll get in return
The EV market is growing extraordinarily quickly. Working at Zap-Map means working in a dynamic and innovative organisation, where new ideas and developments move quickly and each day brings new challenges.
At one of the leading aggregator business in this space, you'll have the chance to actively contribute to a sustainable future! This role is an ideal opportunity for someone with good product marketing experience to put their existing skills and experience to full use as well as to learn and develop further in the broader field of marketing. In addition you will have the opportunity to work in one of the best-known, most-respected brands in the EV sector in the UK. We offer a dynamic, inclusive and supportive work culture focused on helping the drive to zero emissions mobility.
In addition to a competitive salary (£45k - £55k to be discussed) your package includes:
- Performance-related annual bonus scheme
- Pension & Benefits scheme
- Flexible working options available
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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