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CRM Manager

Hays Marketing
City of London, London, England
£40000.00 - £50000.00 per annum
Closing date
10 Aug 2021

View more

Industry Sector
Research / Insight / Analysis, Agency
Marketing Disciplines
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Job Details

Your new company

You will be joining one of the most ambitious Tech Start-ups in London. Formed in 2018 with the backing of a Global Bank, they have grown from strength to strength in a very short period of time in a tough sector. Paving the way for the future of Small Business Finance, this business is at the forefront of the Fintech revolution in London. They operate in a diverse and driven office in the City of London, with a real emphasis on employee creativity and culture.

Your new role

An opportunity has arisen for a CRM Manager to step up and become a part of this exciting project. You will be responsible of all communications to customers, setting up the strategy and the campaigns to drive engagement and retention in order to help the business prosper. You will work with the Head of Marketing in setting the CRM strategy using Salesforce Marketing Cloud, manage the end-to-end delivery of CRM marketing campaigns, own the overall comms strategy, work with the marketing team to leverage content within CRM campaigns, analyse and optimise CRM campaigns for stakeholders and gather insights on customers behaviour and transform these into actionable optimization campaigns.

What you'll need to succeed

To be successful you will need experience from a similar role and a great attitude towards growing the CRM system for an exciting Tech Business. Also, you will need:

  • Hands on experience using Salesforce Marketing Cloud
  • Experience in setting CRM marketing campaigns
  • Experience in similar role working with web or app products
  • Financial Services experience - desirable
  • Structured approach to analytical work to a 'test and learn' approach
  • Analytics and segmentation experience to drive increased growth and ROI
  • Experience in setting up CRM / Lifecycle programs from scratch desirable but not essential

What you'll get in return

In return you will receive an excellent salary of up to £70,000 plus a generous benefits package. This is a great opportunity to join a compelling and fast-paced Tech business.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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