Marketing Analyst / Customer Insights Analyst

2 days left

Location
Swindon, Wiltshire, England
Salary
£25000 - £30000 per annum + 25 days AL + benefits
Posted
30 Jun 2021
Closes
28 Jul 2021
Ref
4008741
Marketing Disciplines
CRM, Database, Insight
Industry Sector
Data Services, Digital / Online
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Your new company
You'll be working for a large business, north of Bristol, whose customers range from the NHS to individuals and every type of business inbetween. You'll join their excellent marketing team in this newly created role which will focus on understanding and analysing their sales data, web traffic and market intelligence to help them make better, data-informed decisions on marketing campaigns.

Your new role
You'll use various digital tools such as Google Analytics and the company's own CRM data to produce customer insights that will help the marketing team to focus their budget and strategy in the right areas. You'll produce regular reports for the business and your colleagues, you'll work closely with the digital team and it will essentially be your role to bring the story of the sales data to life. You'll look for seasonal and market segment trends, you'll analyse the effectiveness of previous campaigns and use this information to improve the overall marketing strategy.

What you'll need to succeed
You will have experience in working with multiple data sets. Not only can you interpret data to glean usable customer insights but you can also think creatively about what data you would like to find, where you could capture it and what you could use it for. You'll have advanced Excel capability, SQL would be a bonus, you'll also have strong communication skills including being comfortable presenting your findings. You'll have a keen interest in, if not experience in, marketing, sales or business development and will be confident in your ability to manage and interpret data related to this area.

What you'll get in return
This role as flexible / hybrid working options where you would work typically 2 - 3 days per week in the office as a minimum. You'll join an excellent team in a business with benefits including 25 days annual leave (increases with tenure), life assurance, contributory pension scheme, free onsite parking.

What you need to do now
Please click through to apply and ensure you send your up-to-date CV. The consultant for this role is Richard Barnes.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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