If you’re highly motivated, enthusiastic, great on detail and love to be creative, alongside some excellent email skills, this great CRM Executive role at the UK's leading publisher is the perfect opportunity for you.
As our CRM Executive, you will be part of a recently established team who are focused on delivering the ambition to puts customers and their experience at the heart of everything they do. You will be a critical link between the customer and key functions, notably editorial newsrooms.
A true customer champion, the successful candidate will be able to act upon insights, feed into strategies and execute campaigns that deliver against our objectives and develop true loyalty from our customers.
This business is home to the UK most iconic digital platforms, magazines and newspapers. The largest commercial publisher in the UK, their brands and the stories they cover are as varied as their people.
- Using our email platform, you will be responsible for building email segmentation and scheduling the sends of our expertly curated news emails. You will play a pivotal role in building and sending emails using our intuitive drag and drop software.
- You will work hand-in-hand with the customer insights team to collate and deliver exceptional insights briefs to help answer key questions and inform overall direction
- Help to deliver against set CRM priorities by working cross-functionally with editorial, product, data, analytics, marketing and legal teams to ensure confident execution of campaigns
- Help to map out and execute suitable triggers for automated campaigns to support different customer life stages
- Confident junior CRM marketer who has worked with email first strategies, with 2-3 years at this level
- Experience with executing lifecycle marketing including on-boarding, re-engagement and retention strategies across multiple channels but with particular focus on email
- Good understanding of the customer and a desire to create customer loyalty in everything you do
- Data driven and a confident and articulate communicator