Intelligent People Ltd

Email Marketing Manager

City of London, London, England
£55000 - £65000 per annum
23 Jun 2021
21 Jul 2021
Marketing Disciplines
Industry Sector
Agency, Direct Marketing Agency
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
An Email Marketing Manager is needed by a leading Fintech SaaS business as they continue their digital transformation to provide a best-in-class data and analytics platform to leading financial institutions.

In this new role, the Email Marketing Manager will be responsible for driving both strategy and implementation across the CRM channel for both new client acquisition and existing client retention.

The Email Marketing Manager will:

*Own the CRM strategy and exploit its full potential, building cross- channel customer journeys across email, website and landing pages.
*Design effective CRM programs across the customer lifecycle: acquisition, onboarding, engagement and retention
*Establish KPI's and track channel performance to ensure delivery and inform future strategy, delivering MQL's to the sales team.
*Be the business' expert in marketing automation, tasked with leveraging maximum return from the recently implemented Salesforce Marketing Cloud tool.

The CRM Manager / Marketing Automation Manager / Email Marketing Manager must have:

*4+ years in a similar role from a B2B, Fintech or SaaS company
*Extensive knowledge of Salesforce and tools that will enhance the value of CRM and marketing automation
*Hugely customer-focused with a passion for great customer journeys, segmentation and quality of execution
*Strong communication, people and stakeholder management skills, including with senior Sales leaders

This is a great opportunity for an Email Marketing Manager looking to make a real impact within a great company with a very promising future.

Intelligent people are a specialist CRM recruitment consultancy.

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