Head of Marketing & Communications

On behalf of my client, I am recruiting for a Head of Marketing and Communications within the education sector.

Salary: Circa £35,500 per annum

Type: Permanent, Full-time or Part-time

Location: Norwich

The Role

As the Head of Marketing and Communications, you will:

oversee the provision of marketing and communications services.
Represent and support the department on complex issues.
Develop and position the brand to enhance market presence and reputation.
Lead the planning, execution, and optimisation of marketing campaigns to drive customer acquisition, engagement, and retention.
Utilize physical and digital channels (social media, email marketing, posters) to maximize visibility for relevant campaigns and events.
Manage media relations, press releases, and PR initiatives to enhance the organization’s public image.
Provide relevant and in-depth insights related to campaigns and events.
Oversee the development of compelling content for various channels (websites, blogs, social media).
Monitor and analyse marketing performance metrics to optimise campaigns and strategies continuously.

Essential Knowledge and skills

Proven leadership in a multi-stakeholder organisation.
Understanding of financial management, including basic budget formulation, planning, and oversight.
Experience in supporting teams to engage with key stakeholders and influential networks.
Working knowledge of marketing strategies and communication channels.
Educated to degree level (in a relevant field) or equivalent level of relevant experience for the role, within a Marketing and Communications setting.

Skills:

Demonstrated ability to execute departmental strategic initiatives effectively.
Strong communication skills, adept at engaging with stakeholders at all levels, both internal and external
Capability to author strategic reports aligned with departmental objectives.
Conduct relevant research to inform decisions within the department.

Benefits