Marketing Assistant

£22,000 to £24,000 per annum
02 Jun 2021
30 Jun 2021
Candidate Services
Marketing Disciplines
Industry Sector
Agency, Marketing Agency
Contract Type
Work Experience Level
Assistant / Graduate
Agency-side or Client-side
Client Side
We are looking for Marketing Assistant join us at Inside Government, one of the leading providers of policy-led events, conferences and training courses since 2007, targeted at those involved with providing public services or those with within the public or voluntary sectors. This is an exciting position for anyone interested in marketing, contents and events.

Our marketing Assistant will be responsible for and have the autonomy to deliver their own portfolio of policy-led events to target. This involves data selection, copy and contents writing, lead generation, content strategies and subscriber strategies. They will have the opportunity to contribute to the event portfolio and growth of the division through being encouraged to demonstrate creativity, innovation and new ideas in the work they produce.

Marketing Assistant Responsibilities:

• Data Driven Marketing: Identify relevant target markets and learn how to create a ‘data universe’ for each event by segmenting the company’s database through Job title analyst, market mapping and data build planning.
• Copy Writing: Using excellent copy writing skills to communicate each event’s USPs with relevant calls to action to drive delegate acquisition and sponsorship sales leads.
• SEO: Conducting on-site and off-site analysis of web SEO competition. Understanding of how to create high-quality SEO content.
• Social Media & Content Marketing: Implement an extensive social media strategy to deliver targeted content that drives lead generation and website traffic.
• Website Design & WordPress: - Using the CMS (Wordpress) and analytics training to help manage the conference websites and implement changes to drive website improvements.
• Digital Marketing: Analyse your campaigns performance and discover areas needing improvement by utilising digital marketing tools such as Google Analytics, Google Ad words and Email Marketing.
• Brand Management and Creation: Working closely with the Senior Marketing Manager and internal design and web development team to develop new company websites and strong brands around each of our new conferences.
• Industry monitoring: Monitor and communicate the latest industry news and reports to deliver marketing campaigns and audience insights to be used in future campaigns.
• Collaborate: With influencers/associations/speaker organisations to form partnerships through ‘contra’ arrangements that improve product placement and event/brand credibility.

Marketing Assistant Requirements:

• 2:1 BA degree educated or above, ideally in, but not limited to Marketing and English related degree courses
• Sound understanding of marketing principles
• Knowledge of digital marketing channels and skills such as SEM, social media and email marketing
• Excellent copywriter with impeccable spelling, punctuation and grammar skills
• Must be flexible to adjust in a fast changing environment
• Great team player with an ambitious and positive attitude
• A competitive nature and ability to succeed in a targeted environment
• Marketing experience


• An interest in the workings and departments of the UK public sector
• Use of Marketing Automation software
• Experience in email /digital marketing , preferably in B2B events marketing

About GovNet:

At GovNet, we create communities through events.

We run exhibitions, conferences and training courses that serve and improve the communities we are passionate about. We are experts with a deep understanding of the evolving challenges these communities face and we have made it out mission to help them. We are proud of the impact we’ve made on our markets, from education to healthcare to emerging tech.

Location: London

Salary: £22,000 to £24,000 per annum


• 37.5-hour week
• 25 days holiday (increasing 1 day per year to a max of 28 days)
• Day off for your birthday
• Flexible working (currently working from home due to COVID-19)
• Access to corporate discount at over 3500 UK gyms
• Health Cash Plan - Voluntary
• Mobile phone discount
• Voluntary private medical insurance
• Retail discount scheme
• Group Life Assurance
• Employee Assistance Programme
• Opportunities for professional growth
• Pension Scheme
• Summer and Christmas Parties and team socials

You may have experience of the following: Marketing Executive, Marketing Assistant, Marketing Officer, Marketing Administrator, Communications Executive, Communications Assistant, Communications Officer, Communications Administrator, Events Management, Digital Marketing, Social Media, etc.

Ref: 99779

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