Portfolio Marketing Lead

6 days left

Location
Oxfordshire, England
Salary
Negotiable
Posted
27 May 2021
Closes
24 Jun 2021
Ref
3993223
Marketing Disciplines
B2B
Industry Sector
Telecoms
Contract Type
Contract
Work Experience Level
Director
Agency-side or Client-side
Client Side
Job Role
Brand Director

Marketing Portfolio Lead
£400-550 per day (umbrella) 3- 6 months
Oxfordshire
Flexible working options available

I am currently working with a leading telecommunications and technology organisation.

Due to an increase in activity, my client is actively looking for a Portfolio Marketing Lead to join their organisation. This role will work closely with Line of Business Product Management, Go-to-Market and Proposition teams, Sales, Marketing, Analyst Relations and other stakeholder teams to achieve the business objectives, growth and market leadership in an increasingly complex and growing global market.

Responsibilities

  • Develop an insight-led marketing programme, aligned to Business objectives, that drives commercial results across the portfolio lifetime
  • Create differentiated positioning & message hierarchy for portfolios, products and customer groups
  • Create toolkits that support sales in accelerating their pipeline to customise campaigns and deploy locally
  • Create demand generation campaigns
  • Maintain an always-on digital presence
  • Drive reputation through analyst and thought leadership content


Personal Profile

  • Demonstrated experience in technology marketing including broader digital services such as IoT, Cloud, Unified Communications and Security technology
  • Understanding of buying segments, target audiences, needs and buying journeys
  • Experience in designing programmes & campaigns, building content and creating customer stories that drive results
  • Background in leading product marketing, go-to-market campaigns and liaising with large matrixed marketing functions


This is a great opportunity for a Product Manager, Product Marketing Consultant, Marketing Manager, or Campaign Manager. If you are interested in this role, please contact Chloe Williams on 01865 972130 or

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