Marketing Operations Lead

Location
Oxfordshire, England
Salary
Negotiable
Posted
26 May 2021
Closes
23 Jun 2021
Ref
3992558
Marketing Disciplines
B2B
Industry Sector
Telecoms
Contract Type
Contract
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
Project Manager

Marketing Operations Lead
£450-500 per day (umbrella)
3- 6 months
Oxfordshire - Reading
Flexible working options available

I am currently working with a leading telecommunications and technology organisation.

Due to an increase in activity, my client is actively looking for a Marketing Operations Lead to join their organisation. This role is responsible for to transform sales targets, product plans and field marketing activity into campaigns and programs, then work with the campaign team to design, build and activate the campaigns to achieve marketing generated and marketing influenced revenue goals.

Responsibilities

  • Consolidate the needs of sales, product teams and individual markets/regions into a single campaign and program strategy and hierarchy that is aligned to marketing's revenue objectives.
  • Align plans across marketing functions to a single, buyer persona campaign and program strategy and hierarchy.
  • Analyse campaign and programs against objectives and adjust as needed.
  • Model the mechanics of marketing and sales activity across the marketing waterfall and sales pipeline and reverse engineer targets define the campaign strategy and design.
  • Understanding of data for targeting, segmentation, demand/influence modelling and marketing analytics


Personal Profile

  • A marketing operations professional who is data driven to translate commercial information.
  • Creating digital and non-digital campaigns including social media and email marketing.
  • A background in using CRM and cloud data platforms including Datarama, salesforce, Oracle, Sage


This is a great opportunity for a Marketing Operations Lead, Marketing Strategy Lead, Marketing Automation Manager, or Marketing Automation Contractor.

If you are interested in this role, please contact Chloe Williams on 01865 972130 or

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