Head Of Digital

The National Literacy Trust
London (Greater)
£43,000 per year
20 May 2021
11 Jun 2021
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Charity / Not for Profit
Contract Type
Work Experience Level
Head of
Agency-side or Client-side
Client Side

Head of Digital


£43,000 per year

Full-time, 35 hours per week

Permanent contract

Based in London SW8 with scope for home and flexible working

We are on a mission to give children and young people from disadvantaged communities the literacy skills they need to succeed in life. You could join us as Head of Digital.

Digital transformation sits at the heart of our strategy. We responded immediately and creatively to the challenges of literacy in lockdown, and our digital resources supported the reading of millions of children. We are now committed to leading literacy recovery and building on the rapid response and digital developments which have characterised our work in the past year.

What you’ll be doing

You will be responsible for leading the delivery of all aspects of our digital agenda, including implementing our digital transformation strategy and enabling the charity to achieve its mission.

Working directly with thousands of families and learners for the first time means that we need to strengthen consumer appreciation of our brand. You will lead key digital projects and high profile campaign activity, and work with the Director of Communications and Marketing to build, implement, and maintain a consistent and high impact brand strategy. You will ensure that our work is in the public eye and that we are recognised as authoritative and effective.

You will directly line manage two members of staff responsible for our websites and digital content. However, you will also lead a cross-departmental digital matrix team, including those responsible for technology, data insights and digital marketing across the charity, ensuring we have a unified organisational approach to delivering our digital transformation roadmap and identifying future developments. 

What we’re looking for

You will be a strong digital leader who is deeply committed to giving children and young people from disadvantaged communities the literacy skills to succeed in life. You will be a digitally innovative and creative individual, who thrives in a fast moving and dynamic workplace. As well as leading digital strategy, you will need experience of influencing public opinion and/or behaviour through communications and marketing, and leading consumer-facing campaigns.

Why our work is so vital

Poor literacy and resulting inequality is not inevitable. The National Literacy Trust improves the reading, writing, speaking and listening skills of those who need it most, giving them the best possible chance of success.

We make society fairer. Poor literacy creates social and economic inequality. The one in six adults in the UK with poor literacy earn less, are less likely to vote and more likely to experience health inequalities.

We enable social mobility. A child without literacy skills can’t succeed at school, and as an adult they will be locked out of the job market. The pattern is intergenerational and starts at birth.

Our work is in targeted on communities with the highest levels of disadvantage and the lowest levels of literacy. We support thousands of schools and early years settings, bringing in wonderful partners like the Premier League and the nation’s best publishers who bring literacy alive. We campaign to make literacy a priority for our nation’s leaders. Our research and analysis make us the leading authority on literacy and drive our interventions.

What we offer you

As well as a competitive salary, we offer benefits including a generous leave allowance totalling 39 days (including bank holidays and office closure between Christmas and New Year), pensions contributions of 8% of annual salary, a cycle to work scheme, season ticket loans, employee assistance programme and other health and wellbeing benefits.

We support flexible working and promote a workplace where you can be yourself and contribute to our success, whoever you are.


Application details

Our people are our most important asset and we value and respect diversity in all its forms (seen and unseen). We particularly welcome applications from those from Black and Asian backgrounds, as well as candidates with disabilities and from the communities in which we work. We would like to increase representation of these groups among our staff as we know greater diversity will lead to an even greater impact for our work.

To apply visit our website.

Closing date: 10am, Friday 11 June 2021.

Please note we do not accept CVs. No agencies or recruitment sites.


Registered charity no. 1116260 (England and Wales) and SC042944 (Scotland).

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