Head of Food Innovation

FMCG Connect
Buckfastleigh, Devon
£60,000 - £75,000
20 May 2021
17 Jun 2021
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

The Company

A brilliant and fast-growing name in healthy eating. They are a close-knit team putting fresh food, provenance and quality at the heart of everything they do.

The Opportunity

Reporting into the Marketing Director, as Head of Food, you will:

  • Responsible for defining a distinct, inspiring and relevant food positioning and vision
  • Drawing from external, customer, commercial and supplier insight to deliver this vision alongside the Commercial, Marketing and Procurement teams
  • Responsible for identifying high potential and incremental NPD areas/categories 
  • Continuously supporting the Commercial team to refresh and renovate the current product range around the positioning, to enhance customer experience and commercial performance
  • Build on current event programmes of customer events around the country, pop-up feasts, master classes, cooking demos etc.; experiences that will build the brand reputation and inspire customers to use our product
  • Recipe content for website and other channels including apps, books, videos, social content, PR that build brand, drive traffic and support customers

The Individual

It is a given you will be a foodie and one with a passion for healthy, sustainable fresh produce. You will be skilled and highly experienced FMCG Marketing/Innovation professional with a strong commercial slant to your knowledge. Preferably worked in a mix of larger and smaller businesses and able to combine the best of both.