Digital Marketing Executive

Location
Lincoln
Salary
£30000 - £38000 per annum
Posted
19 May 2021
Closes
16 Jun 2021
Ref
99371
Contact
Candidate Services
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Digital Marketing Executive

Barbon Insurance is part of the rapidly growing PIB Group; it’s a fantastic opportunity to join our team as a Digital Marketing Executive. As we look to invest further in digital, the role will support several brands operating in the private rental sector, including HomeLet and Let Alliance.

The successful candidate will be responsible for developing and managing acquisition activity through digital mediums such as PPC, remarketing and other techniques. Analyse data and generate regular performance reporting to track all relevant KPIs and make recommendations for all digital campaigns.

They will work closely with the marketing team to develop, optimise and implement the digital marketing strategy for the data-rich Barbon brands. They will improve the content and conversion of the Groups websites, supporting investment projects to enhance the businesses websites.

The primary KPI’s aligned to the role will be: To plan, optimise, implement and manage effective digital marketing techniques to support customer engagement and sales. Channels will include paid search (PPC) and remarketing campaigns, working closely to develop the business’ digital contact strategy. To analyse activity, generate regular performance reporting for all digital campaigns, track KPIs, produce management reporting, identify trends and insights, and optimise spending and performance based on those insights.

The Person and Experience

  • Proactive attitude and adaptability
  • Strong understanding of digital marketing channels
  • Experience in planning, developing, executing and optimising marketing campaigns
  • Experience working with customer data to identify marketing opportunities
  • Previous demonstrable experience in a marketing executive or digital role
  • Hands-on expertise in SEM (both SEO & PPC) and Google Analytics
  • Experience managing agency/suppliers
  • Ideally, experience working in a regulated environment, such as the Financial Services

Why Work For Us?

Working within our HomeLet brand in our head office in Lincoln, we work with tenants, landlords and letting agents providing them with an award-winning referencing service and a comprehensive suite of insurance products.

HomeLet is a trading brand of Barbon Insurance Group, one of the UK's largest tenant referencing and specialist lettings insurance companies. HomeLet is part of PIB Group, which means that we can enjoy the strength and leverage that come with being part of a larger group for the benefit of our people as well as our customers.

Ref: 99371