Intelligent People Ltd

Retention Manager/ CRM Manager/ Lifecycle Marketing Manager

Location
London, England
Salary
£45000 - £60000 per annum
Posted
18 May 2021
Closes
15 Jun 2021
Ref
GH8815
Marketing Disciplines
B2C
Industry Sector
Healthcare
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Retention Manager/ CRM Manager/ Lifecycle Marketing Manager needed by a cutting-edge healthtech organisation who are radically improving the lives of millions around the country by making healthcare simple.
As Retention Manager/ CRM Manager/ Lifecycle Marketing Manager, you'll be delivering the lifetime value and retention strategy. This company is a repeat business, meaning this role is essential in driving sustainable growth.

The Retention Manager/ CRM Manager/ Lifecycle Marketing Manager will:-
*Help define and deliver the retention strategy to increase customer LTV
*Improve churn and activation rate.
*Build and manage automated email/coms programmes.
*Use an iterative, test and learn approach to CRM.
*Collaborate closely with our product team to figure out the best approach to cross-sell new products and services to our patient base.
*Help implement the right CRM tech stack and capabilities to support our objectives.
*Consider all touch points including product experience, customer service and in the box communications.

The Retention Manager/ CRM Manager/ Lifecycle Marketing Manager must have:-
*4+ years' experience in a CRM onboarding / engagement capacity from a subscription led business.
*Track record in developing and delivering multi-channel short-form engagement campaigns.
*Highly data-driven, strong data skills, using metrics to analyse and segment customers based on their behaviours and needs.
*Hugely customer-focused with a passion for great customer journeys and for quality of execution
*Strong team player, ability to work in cross-functional teams with marketing, design, engineering, operations and partners.
*Strong technical expertise with various CRM tools and software's (ESP, push notifications, etc.)

This is an incredible opportunity for a talented Retention Manager/ CRM Manager/ Lifecycle Marketing Manager to join a business who have genuinely changed people's lives over the last year.


Intelligent People is a specialist CRM and retention recruitment agency.

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