Online & Marketing Analyst

£40000 - £45000 per annum + benefits
30 Apr 2021
28 May 2021
Marketing Disciplines
Business Intelligence
Industry Sector
Consumer Goods
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Insight Manager
Online & Marketing Insight Analyst

Elevation Recruitment are supporting this fantastic Online Retailer to recruit a Marketing Insight Analyst.

After having back to back phenomenal trading years, they continue to push forward and this person will work closely with the Head of Insight and Marketing Director to provide crucial marketing analytics.

You will support the analysis and reporting that underpins their understanding of customer acquisition /retention strategies, by ensuring the correct insights are drawn from data and used appropriately

Key Responsibilities will include:

*Delivering insight that surfaces new ways to drive sales & become more efficient in advertising activities
*Understand the levers to optimise profitable website traffic, conversion and basket composition and value
*Understand and define online and offline measurable customer behaviours and actions that can be influenced
*Test hypotheses and interrogate problems on a multi-channel, multi-customer, multi-device / technology basis
*Support a 'test, learn, repeat' mentality to understand and improve performance, probably through small incremental gains in the hope of finding a single big answer to problems
*Work alongside Head of Insight and marketing channel owners to manage and enhance the marketing/customer reporting suite and improve commercial performance of marketing channels across web
*Review, and update as required, key customer/marketing performance metrics with self serve options where suitable

Skills and Experience:

*A background in either Marketing Data Analysis or Digital Marketing is preferred but a good knowledge of both would be ideal - preferably in a retail or ecommerce environment
*Google Analytics qualifications - Highly skilled with GA360 suite inc. GA/ Google Ads/ SA360
*Proficient with Data Studio / Tableau and Microsoft Excel
*Highly numerate and commercially aware
*Able to build strong, co-operative relationships
*Ability to influence a wide audience using data and facts

Elevation Recruitment focus on positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.

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