Category Marketing Executive

FMCG Connect
Kingston upon Hull, East Riding of Yorkshire
£20,000 - £30,000
28 Apr 2021
26 May 2021
Marketing Disciplines
Category Management
Industry Sector
Contract Type
Work Experience Level
Assistant / Graduate
Agency-side or Client-side
Client Side

The Company

A very well run and well-resourced major FMCG business with a clear growth agenda and offering long-term career opportunities.

The Opportunity 

Reporting to the Senior Category Manager M&S, the Category Marketing Executive M&S will:

  • Work with the Snr Category Manager develop and deliver an insight based and profitable Customer Category Strategy
  • Assist in identifying and prioritising category/customer opportunities and support to ensure action plans are developed and implement
  • Work closely and grow relationships with a top quality, innovative food retailer in M&S
  • Evaluate market data from key sources eg. Kantar and Epos to highlight issues/trends, providing the business with a continuous insight into market activities - supporting monthly category reviews and range reviews - working toward leading these meetings
  • Analyse & make recommendations in conjunction with the commercial and NPD team on promotions, product launches & store distribution across the mark
  • Assist in the building, delivering and measuring the effectiveness of customers’ shopper and consumer communication plans

The Individual

The right person for the job will ideally have:

  • A full clean driving license and the ability to get to Hull 2 days most weeks
  • Previous experience of FMCG manufacturing, preferably with at least 2 years’ experience in a commercial role.
  • You could be a grad with a maths/science/analytical type degree and preferably a placement year.
  • Used key data sources egKantar, Neisen and Epos
  • Some exposure to data management & analysis
  • High level of PC literacy and numeracy
  • Ability to interact with internal and external customers at all levels

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