Event Marketing Executive

Location
London
Salary
£26000 - £28000 per annum
Posted
12 Apr 2021
Closes
10 May 2021
Ref
98283
Contact
Candidate Services
Marketing Disciplines
Event
Industry Sector
Agency, Marketing Agency
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side
Event Marketing Executive

Newable is looking for a highly organised and creative Event Marketing Executive with a strong B2B marketing background and exceptional project management skills to market our diverse UK business events and programmes.

Do you have experience running high-performing marketing campaigns for B2B events?

Do you have a problem-solving mindset and enjoy a fast-paced workplace, where you can own projects from start to finish?

Can you create engaging marketing emails, eye-catching ads, brochures and shareable social content?

Do you know how to market across multiple channels, touchpoints and platforms, including email campaigns, social media, PR, promo videos, landing pages and more?

Do you have excellent copywriting and proofreading skills with an analytical mindset?

Do you want to play an instrumental role in helping businesses across the UK to start, grow and thrive?

If you answered “yes” to the above questions, then we want you…

We are looking for a talented and highly motivated Event Marketing Executive who can plan and execute oversubscribed marketing campaigns, generate leads and fill our B2B events with qualified attendees.

Reporting to the Event Marketing Manager, you will be critical in supporting the promotion of our B2B events across multiple accounts. Working with clients to develop effective marketing campaigns that fill their event, reduce drop–off rates and deliver an engaging start to finish attendee experience, you will be essential in making our extensive event programme successful.

This is a great opportunity to be part of a growing business and help take its expansion to the next level.

Event Marketing Executive Responsibilities:

- Strategically plan, budget, deliver and evaluate online and offline marketing campaigns across all programmes supported by the Event and Live Marketing team.
- Translate the client brief into a comprehensive marketing campaign, working with our clients to understand their objectives and ensure they are delivered.
- Use innovative tactics, lead generation tools and multiple communication channels to fill our events.
- Produce high-quality campaign assets to promote our events (e.g. copy, landing pages, emails, social media, PR, videos)
- Produce high-quality material to showcase our expertise and client success (e.g case studies, highlight reels), liaising with external suppliers as required.
- Design compelling visuals to maximise campaign conversions/engagement.
- Track and analyse campaign results, proactively suggest changes, new channels, tools and best practice to improve performance.
- Ensure that all marketing activities meet the brand and tone requirements set by our funders.
- Use our CRM system (Salesforce and Pardot) to build, test and schedule email marketing campaigns within the agreed deadlines.
- Manage and keep up-to-date the automated email communications templates
- Plan, design and manage social media and PPC campaigns, including creating online banner adverts.

Event Marketing Executive Requirements:

- At least 2 years’ B2B marketing and communications experience (email marketing, social media, PPC).
- At least 2 years’ experience using CRM and marketing automation systems (e.g. Salesforce), with a basic understanding of HTML for email marketing.
- Excellent project management skills, highly organised and a great multi-tasker.
- Advanced email marketing and audience segmentation experience.
- Experience with promoting B2B events and/or products and services.
- Excellent copywriting and proofreading skills.
- Experience in producing reports of campaign results, maintain regular measurement of the campaigns’ ROI and reporting to senior management.
- Creative with a strong eye for design.
- Excellent written and verbal communication and confident in dealing with a wide range of stakeholders and clients.
- Advanced Microsoft Office (Word, Excel, PowerPoint).

About Newable:

Newable is committed to unleashing the extraordinary potential of Britain's business men and women. We provide a range of products and services that help people start-up, sustain and scale their businesses.

Location: Newable has two primary office locations - this role can work from either our London office (in Barbican, EC1A 4HY) or Hampshire office (in Whiteley, PO15 7FN), with temporary remote working in line with the current COVID-19 guidelines.

Contract type: Permanent

Hours: 35 hours

Salary: £26,000 - £28,000

Please note: To be considered for this position, the candidate MUST be currently eligible to work in the UK.

You may have experience of the following: Events Marketing Executive, Marketing Coordinator, Events Coordinator, Marketing Executive, Event Management, PPC, Social Media, Digital Marketing, etc.

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