08 Apr 2021
06 May 2021
Candidate Services
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role

We’re looking for a wordsmith with exceptional talent to join our digital marketing team.

Reporting into the Head of Digital Marketing and working alongside the wider Digital Marketing, Brand & Ecommerce teams, as Copywriter you’ll be responsible for ensuring our brands’ tone of voice and handwriting are evident at every turn, whilst writing descriptive, unique copy for an array of digital communications. You’ll have a natural flair with words, exceptional vocabulary & attention to detail and an impressive knowledge of SEO. A passion for homewares would be a distinct benefit.

Copywriter Responsibilities:

  • Developing copy across our portfolio of brands. Working closely with Brand & Digital Marketing teams you’ll absorb key brand stories, product features and USPs creating compelling range & product copy that sit across our digital channels.
  • Developing clear and compelling product and category copy for use on our own & customer websites, ensuring it is consistently on brand, delivered on time and to a high standard.
  • Producing blogs to support our integrated content strategy
  • Providing copy to support or email marketing campaigns
  • Ensuring all content produced is true to the product and consistent with our brand
  • Working closely with design & brand teams to develop an understanding of the inspiration behind upcoming collections and seasonal launches.
  • Updating product descriptions as needed.
  • Working closely with our SEO specialist to ensure all copy created is SEO friendly to maximize reach of our target audiences.
  • Proof-reading all online content before it is supplied.
  • Becoming an ambassador for our brands, delivering inspirational and engaging copy that appeals to our end consumers

Copywriter Requirements:

  • Must haves strong writing and editorial skills - including experience of writing copy for an ecommerce environment
  • You’ll be an expert in balancing engaging copy and rich content, with commercial goals.
  • You are a great storyteller with a passion for brands and have the ability to wear many hats with your copywriting.
  • Your English language and vocabulary will be second to none with excellent verbal and written communication skills and exceptional attention to detail.
  • You’ll be a creative thinker with a hard-working, proactive attitude that thrives in a fast-paced environment and enjoys working to tight deadlines.
  • An ability to apply SEO principles to product copy to improve SEO rankings
  • Basic keyword knowledge
  • Knowledge of how to work with Microsoft Office tools.
  • Experience in using Content Management Systems
  • You’ll have excellent organisation skills, with the ability to prioritise and manage your time effectively
  • You’ll be used to working in a fast paced environment and can adapt to change.
  • A keen interest in homewares would be a distinct advantage

Why work for us:

Portmeirion Group encompasses six high quality brands:

Portmeirion, Spode, Wax Lyrical, Royal Worcester, Pimpernel and Nambé.

We believe that our people are our greatest asset and the Group’s success is directly related to the effectiveness of our people. We want people to join our team who are as passionate as we are about our six wonderful brands, our products, and our heritage and share the same values.

Together as one team we support each other on our journey to become the leading force in the global homewares sector by growing our six amazing brands.

We are very proud of our Gold Investors in People accreditation which demonstrates our commitment in leading, supporting and improving our teams. We also encourage, reward and embrace new ideas generated by our talented teams; we believe that everyone can and should have the opportunity to reach their potential with us and make a difference.

Location: Head Office - Stoke-On-Trent

Type: Full time, Permanent

Salary: Competitive

Hours: 38.75 per week

Benefits: Competitive

You may have experience of the following: Copywriter, Creative Copywriter, Marketing Communications, Marketing Manager, Marketing Assistant, Content Editor, Journalist, Journalism, PR Officer, Public Relations, Marcoms, Press Officer, etc.

Ref: 98152

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