Email and CRM Marketing Coordinator

7 days left

Location
Brighton, East Sussex
Salary
22000-24000
Posted
26 Mar 2021
Closes
23 Apr 2021
Marketing Disciplines
CRM
Industry Sector
Luxury Goods
Contract Type
Permanent
Work Experience Level
Assistant / Graduate
Agency-side or Client-side
Client Side
Job Role
CRM Executive

What a fabulous opportunity to join a rapidly expanding company in the heart of Brighton.

The successful candidate will have previous CRM/email marketing experience and a love of things data! If you have a passion for photography we need to hear from you...

The Role

  • We are looking for an enthusiastic and driven CRM Co-ordinator with a keen eye for detail, a head for data and a burning passion for all things direct and digital marketing.
  • The role will involve supporting the Head of CRM and CRM manager in the planning, execution and analysis of email marketing campaigns across global markets.
  • This is a full-time, permanent role, based in our office just a stone’s throw from Brighton seafront, but will start remotely until the end of the current Coronavirus lockdown.

You

  • The successful candidate will be a motivated self-starter, with a superb attention to detail. You will have some experience in executing CRM campaigns.
  • You will be passionate about CRM marketing in all its forms, in particular about the difference that intelligent use of data can make in driving a superb customer experience.
  • You will be well-versed in the basics of CRM marketing and the importance of customer journeys and ready to deepen your understanding of how these principles are applied in a real world environment. You will be comfortable learning new technology and happy to share your ideas to support our marketing campaigns.
  • You will constantly want to drive improvements in performance by testing, learning and applying analysis.
  • You will receive full training and support in order to upskill on any channels and platforms where this is required to carry out day-to-day tasks.

Roles & Responsibilities:

  • Work with the CRM Manager to plan and execute email, SMS and DM, on-product communications to thecustomer base
  • Compile key campaign and channel performance metrics, and apply analysis to these in order to understand how we may improve performance
  • Update spreadsheets and slides with statistical, financial and non-financial information
  • Look after the day-to-day relationships with suppliers, including Email Service Providers, Direct Mail and other third parties
  • Ensure that the departmental creative sign off process is followed
  • Provide recommendations for new and existing email campaigns, including automations.
  • Provide support for the creation and management of emails to affiliate and media partners
  • Maintain an interest in CRM marketing trends and share learnings, ideas and best practice with the wider team.
  • Support Head of CRM and other marketing functions with various ad hoc projects as required

Requirements

  • Superb attention to detail(Essential)
  • Working understanding of CRM marketing concepts and best practices(Essential)
  • Experience within a CRM marketing, or similar role(Essential)
  • Experience with email marketing tools(Essential)
  • Experience with on-product optimisation, refer-a-friend and SMS platforms
  • Analytical mindset and critical thinking
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinking and problem-solving skills
  • Team player
  • Good personal-management skills
  • Great interpersonal and communication skills
  • Interest in photography/videography and the circular economy a plus

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