Marketing Executive (B2B)
Your new company
This is with membership body's commercial arm. They offer innovative information solutions to the community across a range of media platforms. The organisation aims to provide professionals worldwide with access to our peer-reviewed content, learning and development resources, award-winning news analysis, careers services and events.
Your new role
The overall aims of the marketing executive role are:
- Implement targeted campaigns to achieve acquisition targets for B2B subscription resources.
- Improve retention rates and lifetime value by driving engagement and online usage of content among subscribers.
- Support the wider marketing team to develop high-quality promotional materials to drive interest in our sales, sponsorship and events business.
You will be leading on email marketing campaigns to engage organisations (like health care trust and hospitals), as well as utilising a full range of digital channels from website content, PPC and telemarketing campaigns. You will also be responsible for lead generation campaigns through some social channels.
What you'll need to succeed
This is a relatively junior position, we are looking for someone who has previous experience within a marketing function. This could be through a university placement/ or internship, but we are looking for a minimum of one to two years experience in a marketing role. You must have experience with email marketing campaigns and a good breadth of digital marketing experience including PPC as well as a very fluent writer, copy-writing is crucial for this position. As this is with the commercial arm the client is very open to the kind of background you are from but you must have experience B2B Marketing.
What you'll get in return
You will be joining an extremely flexible in terms of work life balances - before the pandemic you could come into the office whenever. This organisation also offer 28 days holiday + 8 days bank holidays, and advocate for training and development throughout the organisation.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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